B2B Brand & Growth Marketing Lead

Alpro Pharmacy; Seremban; On-site; MYR 100,000 - 150,000; Full time

Job summary

A well-established pharmaceutical company seeks a Marketing Executive responsible for driving B2B brand growth through innovative digital marketing strategies. The role involves developing annual brand plans, conducting market analysis, and creating compelling content across social media platforms. The ideal candidate should have a degree in Marketing or related fields with at least one year of experience in brand strategy and digital campaigns. Strong proficiency in social media tools and excellent communication skills in English are essential. Join us to enhance our brand positioning in the healthcare space.

Qualifications

• Bachelor’s Degree or Diploma in Marketing, Communications, Digital Media, or a related field.
• Minimum 1 year of experience in brand strategy, content creation, social media management, or digital campaign execution.
• Strong proficiency in social media platforms (LinkedIn, Facebook, Instagram) and content creation tools (e.g., Canva, CapCut, or equivalent).
• Familiarity with ad platforms (Meta Ads, LinkedIn Ads) and campaign analytics tools.
• Excellent command of written English; proficiency in Bahasa Malaysia is an added advantage.
• Creative, proactive, and detail‑oriented, with strong collaboration and communication skills.
• Ability to manage multiple projects and meet deadlines in a dynamic, fast‑paced environment.
• Self‑driven with a growth mindset and passion for digital engagement and brand storytelling.

Responsibilities

• Drive corporate B2B brand growth through marketing initiatives on online platforms.
• Develop annual brand strategies, operational plans, and creative campaigns.
• Conduct market analysis to identify opportunities and refine brand positioning.
• Create compelling brand messaging tailored for B2B audiences.
• Manage and optimize content across B2B social platforms and paid ads.
• Track campaign performance to evaluate ROI and lead generation.
• Collaborate with teams for integrated marketing activities.
• Support corporate events and ensure post‑event engagement.
• Monitor digital trends and suggest innovative strategies.
• Prepare reports and insights on campaign outcomes.

Job description

A well-established pharmaceutical company seeks a Marketing Executive responsible for driving B2B brand growth through innovative digital marketing strategies. The role involves developing annual brand plans, conducting market analysis, and creating compelling content across social media platforms. The ideal candidate should have a degree in Marketing or related fields with at least one year of experience in brand strategy and digital campaigns. Strong proficiency in social media tools and excellent communication skills in English are essential. Join us to enhance our brand positioning in the healthcare space.