Associate Manager B2B System Development & Support

Philip Morris (Malaysia) Sdn Bhd; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A global leader in tobacco alternatives is seeking a Digital Solutions Manager to lead the planning and development of B2B systems in Malaysia. The role involves driving digital transformation, developing trade engagement strategies, and ensuring compliance with business objectives. Candidates should have a degree in IT or a related field, with a minimum of 5 years in commercial operations and trade marketing. The position requires strong analytical skills and a proactive, team-oriented attitude.

Qualifications

• Minimum 5 years of experience in trade marketing and operations.
• Strong understanding of FMCG industry and system integration.
• Experience with B2B applications and trade transactions.

Responsibilities

• Lead planning and development of B2B digital solutions.
• Design trade engagement campaigns enhancing user experience.
• Manage system development priorities and budget optimization.

Skills

B2B systems proficiency

Commercial operations

Trade marketing

Data analytics

Creative mindset

Education

Degree in IT or related course

Job description

Overview

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Your Day to Day

In this role with Philip Morris Malaysia Sdn. Bhd., you will lead the planning, development and deployment of B2B systems and digital solutions for General Trade & Key Accounts (Indirect Channel), driving business performance and efficiency through innovative technology and strategies collaboration with internal and external stakeholders.

Key Responsibilities

• Develop and execute a comprehensive 1–3 year digital transformation roadmap for B2B systems and trade engagement platforms. This includes:
  • Conducting market trend analysis and benchmarking to identify emerging technologies and best practices.
  • Aligning system enhancement initiatives with multi-category vision and long-term commercial objectives.
  • Defining clear milestones, KPIs, and success metrics for each phase of the roadmap.
  • Ensuring scalability and adaptability of solutions to meet evolving business needs and regulatory requirements.
• Design and deliver creative, technology-enabled trade engagement campaigns and content that strengthen B2B relationships and improve customer experience. This involves:
  • Leveraging data analytics to create targeted engagement strategies that drive loyalty and trade activation.
  • Integrating digital tools to enhance campaign interactivity and measure effectiveness.
  • Continuously exploring new engagement models and platforms to stay ahead of industry trends.
  • Ensuring all campaigns align with brand guidelines and deliver measurable business outcomes.
• Ensure seamless user experience and compliance by designing efficient front-end and back-end processes aligned with global and local controls requirements. Key activities include:
  • Monitoring development pipelines and tracking progress against defined milestones.
  • Conducting post-deployment reviews to identify gaps and improvement opportunities.
  • Providing regular updates on progress and upcoming initiatives to local management and regional B2B deployment teams.
  • Driving a culture of continuous improvement through feedback loops and performance analytics.
• Lead cross-functional collaboration with internal stakeholders, regional teams, channel owners, and external partners to design, develop, and deploy innovative digital solutions, ensuring seamless integration across General Trade and Key Accounts.
• Establish clear prioritization of system development initiatives through robust cost-benefit analysis, business impact assessments, and user-centric design principles. Responsibilities include:
  • Managing and optimizing budgets for system enhancements, digital initiatives, and trade campaigns.
  • Monitoring financial performance and ensuring resource allocation aligns with strategic priorities.
  • Providing reporting and recommendations to senior management for informed decision-making.
• Coach and mentor team members to build capabilities in system maintenance, content creation, and business-driven system updates. Promote knowledge sharing and best practices within the team. Foster a culture of innovation, collaboration, and agility to ensure readiness for future digital transformation initiatives.

Who We’re Looking For

• Degree or any related course in IT or Business.
• Minimum 5 years of experience in commercial operations, trade marketing, content creation, and trade/channel activation.
• Experience in IT or system integration is an advantage.
• Proven proficiency in B2B systems and applications, including field force management, trade transactions, trade supply chain, loyalty programs and trade marketing.
• Strong understanding of the FMCG industry with the ability to drive business objectives through system enhancements and digital solutions.
• Proactive team player with demonstrated ability to lead scopes, consult stakeholders, and manage priorities in a dynamic environment while delivering impactful outcomes.
• Creative & analytical mindset capable of making informed decisions through detailed analysis and introducing new ideas to optimize system capabilities.

Unlock Job Insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What’s your expected monthly basic salary?
• Which of the following types of qualifications do you have?