Assistant Trade Marketing Manager - FMCG Beverage

Randstad; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A well-established FMCG company is seeking an Assistant Trade Marketing Manager to bridge brand marketing and sales efforts. The role involves developing trade marketing strategies, managing budgets, and tracking performance across retail channels. Ideal candidates will have a Bachelor's degree and 3-5 years of relevant experience in the FMCG sector, with strong analytical skills and the ability to drive effective in-store campaigns. This position offers a chance to contribute to a growing market leader in the beverage category.

Qualifications

• Minimum 3-5 years of experience in trade marketing, category management, or sales within the FMCG industry.
• Experience in the beverage or food category is a strong advantage.
• Strong understanding of the Malaysian retail landscape.

Responsibilities

• Support the development and execution of the annual trade marketing calendar.
• Design and implement channel-specific strategies and promotions.
• Lead the development, production, and deployment of in-store merchandising materials.
• Plan and manage in-store activations, shopper events, and sampling programs.
• Collaborate closely with the sales team to ensure seamless execution of trade activities.

Skills

Commercial acumen

Analytical skills

Communication

Stakeholder management

Education

Bachelor's Degree in Marketing, Business Administration, or a related field

Job description

Our client is a well-established FMCG company with a rich heritage in Malaysia. They are a market leader in the beverage category, renowned for their high-quality products and strong brand loyalty among consumers. As they continue to expand their market presence, they are investing in building and strengthening their commercial capabilities.

Job Details

About the Company

Our client is a well-established FMCG company with a rich heritage in Malaysia. They are a market leader in the beverage category, renowned for their high-quality products and strong brand loyalty among consumers. As they continue to expand their market presence, they are investing in building and strengthening their commercial capabilities.

About the Role

We are seeking a proactive and commercially-minded individual for a newly created Assistant Trade Marketing Manager position. This is a unique opportunity to help build and define the trade marketing function within the company.

You will be the key link between the brand marketing and sales teams, responsible for translating brand strategies into effective in-store execution and channel-specific plans. This hands-on role requires a blend of commercial acumen and creative thinking to drive brand visibility, shopper activation, and sales velocity across all key retail channels.

Key Responsibilities

• Support the development and execution of the annual trade marketing calendar, aligning with brand objectives and sales targets.
• Design and implement channel-specific strategies and promotions (e.g., Modern Trade, General Trade, Food Service/HORECA).
• Lead the development, production, and deployment of all in-store merchandising materials (POSM), ensuring brand consistency and high visibility at the point of purchase.
• Plan and manage in-store activations, shopper events, and sampling programs to drive trial and consumer engagement.
• Collaborate closely with the sales team to ensure seamless execution of trade activities and provide them with the necessary tools (e.g., trade presenters, sales kits).
• Manage and track the trade marketing budget effectively, ensuring optimal ROI on all activities.
• Analyze sales data, shopper insights, and competitor activities to identify new growth opportunities and provide strategic recommendations.
• Monitor and report on the performance of trade promotions and activations, providing post-mortem analysis and key learnings.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• Minimum 3-5 years of experience in trade marketing, category management, or sales within the FMCG industry.
• Experience in the beverage or food category is a strong advantage.
• Proven experience in developing and executing successful in-store campaigns and promotions.
• Strong understanding of the Malaysian retail landscape, including modern trade and general trade dynamics.
• Excellent commercial acumen and strong analytical skills, with the ability to turn data into actionable insights.
• A hands-on, proactive "builder" mindset, comfortable working in a fast-paced environment and establishing new processes.
• Strong communication and stakeholder management skills, with the ability to collaborate effectively with both sales and marketing teams.

Skills

no additional skills required

Qualification

no additional qualifications required

Education

Bachelor Degree