Assistant Manager - E-Commerce Operations

Sunrise & Co (Pte) Ltd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading E-Commerce firm in Kuala Lumpur is seeking an Assistant Manager for E-Commerce Operations. The successful candidate will oversee daily operations of Shopify stores and manage marketing campaigns across multiple regional markets. Requirements include 4-6 years of experience in E-Commerce and strong operational skills, particularly with Shopify Plus. Ideal candidates will have excellent communication abilities and a data-driven mindset to support objectives and operational KPIs.

Qualifications

• 4-6 years of experience in E-Commerce or Digital Commerce.
• Strong experience with hands-on Shopify / Shopify Plus management.
• Ability to manage complex promotions and inventory linked systems.

Responsibilities

• Oversee day-to-day operations of Shopify stores and marketplaces.
• Manage promotional campaigns and ensure accurate product listings.
• Coordinate cross-functional teams and support SOP creation.

Skills

E-Commerce Operations

Shopify / Shopify Plus

Strong communication skills

Data-driven mindset

Stakeholder management

Job description

Assistant Manager - E-Commerce Operations (SunriseClick)

The Assistant Manager – E-Commerce Operations supports the Head of E-Commerce in managing and scaling SunriseClick’s regional Shopify Plus DTC stores and marketplaces. This role bridges strategy and execution, ensuring daily operations run smoothly while driving revenue growth, operational efficiency, and cross-functional alignment across MY, SG, HK, and other SEA markets.

The role requires strong hands‑on capability, structured thinking, and the ability to manage multiple stakeholders including internal teams (Ops, CS, Marketing, Finance) and external agencies.

Key Responsibilities

1. E-Commerce Operations & Execution

• Oversee day-to-day operations of SunriseClick’s Shopify stores and regional marketplaces
• Ensure accurate product listings, pricing, promotions, inventory sync, and order flows
• Monitor site health: checkout, payment gateways, shipping rules, and fulfillment logic
• Support launch and scaling of new country stores and marketplaces

2. Shopify & Platform Management

• Support and manage Shopify Plus features, including:
• Discounts & promotions (automatic discounts, bundles, BOGO, free gifts)
• Product variants, metafields, and collections
• Store duplication and regional configuration
• Coordinate with developers and agencies for:
• UI/UX improvements
• Bug fixes and performance optimization

3. Marketplace Management

• Ensure alignment between Shopify and marketplace:
• Inventory accuracy
• Promotion mechanics
• Support SKU onboarding, mass updates, and operational compliance

4. Promotions & Campaign Support

• Execute and QA campaigns such as:
• 11.11, 12.12, Christmas, CNY, mid‑year sales and others within website or/and marketplace platforms
• Coordinate with Marketing to ensure:
• Campaign mechanics are correctly implemented
• Promotions do not break ERP or fulfillment flows
• Validate post‑campaign reporting and promo effectiveness

5. Data, Reporting & Performance Tracking

• Track and analyze core KPIs:
• Traffic, Conversion Rate (CR), AOV, Revenue
• New vs Returning Customers
• Prepare weekly and monthly performance summaries
• Highlight risks, gaps, and opportunities to management

6. Cross-Functional & Stakeholder Management

• Act as a key coordinator between:
• Operations & Warehouse
• Customer Service
• Marketing
• Finance & ERP teams
• Support SOP creation and process improvements
• Ensure timelines, responsibilities, and deliverables are clearly followed

7. Team & Process Leadership

• Guide and support junior team members and executives
• Ensure SOPs are followed and continuously improved
• Act as escalation support for operational or system issues
• Step in as acting lead when required by the Head of E-Commerce

Requirements

Experience & Background

• 4–6 years of experience in E-Commerce, Digital Commerce, Marketplace Operations

or/and Digital Performance Marketing

• Strong experience with Shopify / Shopify Plus (hands‑on, not just conceptual)
• Experience operating across multi‑country or regional e‑commerce setups is highly preferred

Performance Marketing (Bonus, Not Mandatory)

• Exposure to performance marketing platforms such as Meta Ads, Google Ads, or marketplace ads is a strong advantage
• Ability to understand and interpret key paid media metrics:
• ROAS, CPA, CTR, Conversion Rate
• Work closely with Marketing teams or agencies to:
• Validate tracking (pixels, events, conversions)
• Align campaign mechanics with on‑site promotions
• Provide operational inputs for paid traffic campaigns
• Support performance reviews by linking traffic quality → conversion → revenue outcomes

Note: This role is not a pure marketing role; however, having performance marketing knowledge enables stronger cross‑team collaboration and more effective campaign execution.

• Strong operational and execution mindset
• Comfortable working with:
• Complex promotions
• Inventory & ERP‑linked systemsli>
• Data‑driven with solid Excel / Google Sheets capability
• Strong communication and stakeholder management skills
• Able to manage ambiguity and fast‑changing priorities

Technical / Platform Knowledge (Preferred)

• Shopify Admin & Discount Engine
• Marketplace seller centers
• ERP / WMS integrations
• Smooth execution of campaigns with minimal operational errors
• Improved conversion, AOV, or operational efficiency
• Reduction in manual work through better processes and tools
• Timely and accurate reporting to management
• Strong cross‑team collaboration and execution reliability
• Achievement of performance targets and KPIs, including but not limited to:
• Revenue and growth targets
• Campaign and promotional objectives
• Operational efficiency benchmarks
• Regional or group‑level strategic priorities

Performance will be measured against both operational KPIs and broader Sunrise Group targets, ensuring alignment with group‑wide business objectives.