Assistant Key Account Manager

Mattel; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading global toy company is looking for a sales professional in Kuala Lumpur to drive revenue growth, manage key accounts, and strengthen eCommerce presence. The role requires 3-5 years of experience in sales & marketing within a retail environment. Candidates should be highly motivated with strong communication skills and a determination to succeed. This position offers a dynamic work environment and opportunities for personal growth.

Qualifications

• 3-5 years’ experience in sales & marketing in local retail environment, preferable in FMCG.
• Experience in managing Ecommerce Enabler is an added advantage.
• Experience in managing Ecommerce or Retail Environment is an added advantage.

Responsibilities

• Drive revenue growth for assigned accounts by identifying business opportunities.
• Expand distribution through acquisition of new retail doors.
• Build and maintain strong relationships with key customer personnel.
• Optimize product listings and category growth.
• Develop compelling customer propositions and executable commercial plans.

Skills

Key Account OR Ecommerce Sales Management

Excellent communication and presentation skills

Selling and negotiation skills

Strong Communication Skills

Analytical, meticulous

Self-Motivated individual

Strong determination to succeed

High determination and drive for results

High level of enthusiasm and tenacity

Education

University graduate of any discipline

Job description

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Main Tasks and Accountabilities

Sales & Profitability

• Drive revenue growth for assigned accounts by identifying business opportunities and proposing corrective actions when performance deviates from targets.
• Lead the preparation and execution of annual Joint Business Plans (JBP) with distributors and key accounts.
• Set sales, distribution, and door targets by brand and measurement period in alignment with business objectives.
• Review of customer performance quarterly with both account teams and management, providing actionable insights.
• Define and implement pricing, selling strategies, trade terms, and investment plans to maximize sales and profitability.
• Manage account credits and receivables to ensure financial health and minimize risk exposure.
• Monitor account-level P&L, effectively managing trade spending and investments within management guidelines.

Retail / Selling Landscape Management

• Expand distribution through acquisition of new retail doors, shelf space, and incremental selling opportunities (offline and online).
• Strengthen eCommerce presence by enhancing capabilities, driving consumer loyalty, and exploring new digital selling opportunities.
• Develop and track productivity metrics to measure performance across internal teams and external partners.
• Analyze shipment and POS data to identify growth opportunities and potential risks, sharing insights with stakeholders.
• Conduct ongoing market analysis, benchmarking competitor practices, and implementing counterstrategies to sustain market leadership.

Stakeholders Relationship

• Build and maintain strong relationships with key customer personnel, leveraging influence to secure alignment on joint initiatives.
• Co-develop and execute JBPs with key customers, ensuring alignment with mutual growth objectives.
• Gain a deep understanding of each customer’s business model and priorities, proactively adding value through tailored solutions and recommendations.

Listing and Inventory Management

• Leverage category development drivers and retail tools to optimize product listings and category growth.
• Negotiate and execute product/category listings with key customers.
• Ensure planogram execution and effective merchandising at store level to drive visibility and sell-through.
• Monitor stock levels to maintain healthy inventory flow, minimizing both excess holding and out-of-stock situations.

Retail advertising & promotion activities

• Develop compelling customer propositions and executable commercial plans within agreed timelines.
• Collaborate with marketing teams to design and implement promotions that drive sell-in and sell-out.
• Optimize use of trade terms and co-op budgets to maximize return on investment in promotions and advertising.
• Co-create effective sales support materials to enhance execution at retail.
• Interpret shopper insights and research to shape marketing and promotional strategies.
• Conduct competitor analysis to evaluate market trends and develop proactive countermeasures.

Operations Excellence

• Plan and manage account coverage effectively, ensuring engagement aligns with business potential.
• Conduct regular store audits to assess in-store execution and identify areas for improvement.
• Partner closely with operations teams to ensure flawless execution of trade activities.
• Develop a strong working knowledge of supply chain processes, including logistics, JIT practices, inventory control, ordering systems, and technology platforms.

Qualifications

Experience:

• 3-5 years’ experience in sales & marketing in local retail environment, preferable in FMCG
• Experience in managing Ecommerce Enabler is an added advantage
• Experience in managing Ecommerce or Retail Environment is an added advantage

Knowledge, Skills:

• Key Account OR Ecommerce Sales Management
• Excellent communication and presentation skills
• Selling and negotiation skills
• Strong Communicationn Skills
• Analytical, meticulous
• Self-Motivated individual, with strong desire to learn and grow
• Strong determination to succeed – winners’ mentality
• High determination and drive for results
• High level of enthusiasm and tenacity

Education:

• University graduate of any discipline

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.