Assistant Brand Manager, Somersby & Beyond Beer

Carlsberg Group; Shah Alam; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading global beverage company is seeking a Brand Manager in Shah Alam to optimize brand value and implement strategic marketing initiatives. The ideal candidate will have a Bachelor's degree and at least 5 years of experience in brand/marketing management within the FMCG industry. Strong digital marketing skills, analytical abilities, and excellent communication skills are essential. This is a full-time position offering a dynamic work environment.

Qualifications

• Min 5 years’ experience in brand/marketing management in FMCG.
• Savvy in digital marketing with a good grasp of numbers.
• Excellent communicator with strong presentation skills.

Responsibilities

• Prepare the annual brand strategy to achieve commercial objectives.
• Manage end-to-end brand innovation and campaigns.
• Develop digital marketing strategies and platforms.

Skills

Brand/Marketing Management

Digital Marketing

Analytical Skills

Communication Skills

Education

Bachelor’s Degree in Marketing, Economics or Business Administration

Job description

Role overview

Optimising and securing the long-term value of the brands; developing and implementing strategic and tactical marketing initiatives which translates into brand profitability and volume; as well as identifying new opportunities for future brand growth.

Responsibilities

• Prepare the annual brand strategy/plans to ensure the achievement of the overall commercial objectives and strategy.
• End-to-end brand innovation/campaigns from ideation, conceptualisation to launch.
• Develop the digital marketing strategy and platforms.
• Ensure marketing activities is in accordance with the agreed brand positioning strategy.
• Implement marketing initiatives to achieve objectives of the brand.
• Continuously evaluate and develop the position of the brand.
• Responsible for managing marketing budget for the brand.
• Identify and analyse market reactions & results of marketing activities.
• Drive effective communication with all stakeholders (Sales, Supply Chain, Group Communications) and partners (agencies).
• Undertake any additional duties or responsibilities that may be assigned from time to time.

Requirements

• Bachelor’s Degree in Marketing, Economics or Business Administration.
• Min 5 years’ experience within brand/marketing management in an operating company environment in FMCG industry.
• Extensive experience of working with advertising, media agencies.
• Savvy in digital marketing and numbers & figures.
• Innovative and constantly thinks outside the box.
• Excellent communicator and presentation skills.
• Has a terrific pulse of the market - latest trends, consumer demands.
• Action-oriented, persistent and a change driver.
• High work capacity and team-oriented.
• Strong conceptual thinking with an eye for detail.
• Good interpersonal skills, positive attitude and pleasant outgoing personality.
• Computer literate and fluent in English.

Job Details

Workplace

Shah Alam, MY

Job type

Permanent

Part time / Full time

Full Time

Working Time

Monday – Thursday 8.15 am - 5pm

Friday 8.15 am - 4pm

We regret to inform only shortlisted candidates will be notified.