Apps User Growth Specialist

Welsend Global Services; Kuala Lumpur; On-site; MYR 162,000 - 244,000; Full time

Job summary

A leading digital marketing firm is seeking a User Growth Strategist to enhance operations in Malaysia. The candidate will develop comprehensive user acquisition strategies and analyze behavior for user engagement. Responsibilities also include driving growth in core business areas, strengthening brand presence, and making data-driven decisions. A minimum of 3 years in digital marketing is required, alongside proficiency in English and Malay. This role offers the opportunity to significantly influence user acquisition and market share.

Qualifications

• Minimum 3 years of experience in user growth or digital marketing.
• Strong analytical skills to drive growth through data insights.
• Experience in e-commerce or OTA is preferred.

Responsibilities

• Develop and execute user acquisition strategies for the Malaysian market.
• Analyze local user behavior to build personas and segmentation.
• Strengthen brand awareness through localized campaigns.

Skills

User growth optimization

Data analysis

Performance marketing

Stakeholder management

Problem-solving

Fluent in English and Malay

Job description

Responsible for leading user growth and operations for the App in the Malaysian market, with a strong focus on increasing user acquisition, engagement, retention, and market share through effective localization and data-driven strategies.

Role Overview

Responsible for leading user growth and operations for the App in the Malaysian market, with a strong focus on increasing user acquisition, engagement, retention, and market share through effective localization and data-driven strategies.

Key Responsibilities

1. User Growth & Acquisition Optimization

• Develop and execute comprehensive user acquisition strategies tailored to the Malaysian market, including digital marketing, social media and content marketing, channel partnerships, and offline campaigns.
• Monitor, analyze, and optimize performance across acquisition channels to improve ROI and reduce customer acquisition costs (CAC).
• Manage and optimize marketing budget allocation based on channel performance and growth objectives.

2. User Engagement & Retention

• Analyze local user behavior to build user personas and segmentation frameworks.
• Design and implement personalized engagement, retention, and reactivation strategies across the user lifecycle.
• Optimize lifecycle management to increase user stickiness, repeat usage, and repurchase rates.
• Drive growth in core business verticals (flights, hotels, local activities) by planning compelling promotions, benefits, and campaigns to improve transaction frequency and average order value (AOV).

3. Market Expansion & Brand Influence

• Strengthen brand awareness and market presence through localized branding, PR initiatives, and culturally relevant campaigns.
• Monitor competitor activities and market trends, adjusting strategies in a timely manner.
• Identify and develop strategic partnerships with local brands, tourism boards, airlines, hotels, and payment providers to expand market reach and influence.

4. App Adoption & Usage Growth

• Optimize App Store Optimization (ASO) to improve visibility, conversion rates, and rankings on Google Play and Apple App Store.
• Design app-exclusive promotions and differentiated user experiences (e.g., exclusive discounts, faster booking flow, loyalty perks) to drive downloads and position the App as the preferred booking platform.

5. Data Analysis & Growth Optimization

• Establish and maintain a local market performance monitoring system, delivering regular growth reports and actionable insights.
• Apply A/B testing, user research, interviews, and data analysis to continuously improve product features, user experience, and marketing effectiveness.
• Enable data-driven decision-making to support sustainable growth and operational efficiency.

Requirements

• Minimum 3 years of experience in user growth, performance marketing, or digital marketing; experience in e-commerce, OTA, or internet platforms is preferred.
• Proven track record in driving product growth in the Malaysian market, with strong understanding of local user behavior and media channels.
• Strong analytical and problem-solving skills, with the ability to independently drive growth through data insights.
• Excellent communication, stakeholder management, and project coordination skills.
• Fluent in English and Malay; Chinese proficiency is an advantage.