Paid Media Advertising Manager (Remote)

Braintrust; A distancia; MXN 695,000 - 1,044,000; Jornada completa

Descripción de la vacante

A leading education platform based in Torreón, Mexico is seeking a Paid Media Manager to lead the planning and execution of digital campaigns. Responsibilities include optimizing performance across various platforms and collaboration with internal teams for creative assets. Applicants should have over 3 years of experience in paid media, strong analytical skills, and the capability to communicate results effectively. This role offers the chance to impact marketing strategies and drive engagement significantly.

Formación

• 3+ years of hands-on paid media experience across major platforms.
• Proven experience managing budgets and optimizing campaigns.
• Strong analytical skills to interpret performance data.

Responsabilidades

• Develop and execute paid media strategies aligned with goals.
• Monitor and optimize performance weekly to enhance outcomes.
• Track and analyze campaign performance against key metrics.

Conocimientos

Paid media experience across Meta

LinkedIn campaign management

Google Ads expertise

Analytical skills

Creative asset coordination

Herramientas

GA4

Reporting dashboards

Descripción del empleo

Overview

Dermsquared is a leading education and engagement platform serving the dermatology community, delivering high-quality conferences, digital education, and peer-driven content. Our marketing efforts support both large-scale conferences and always-on digital products, with paid media playing a critical role in audience growth, registrations, and sustained engagement.

We are seeking a Paid Media Manager to own the planning, execution, and optimization of paid digital campaigns across key platforms. This role sits at the intersection of strategy, execution, and performance reporting. You will coordinate creative inputs from internal stakeholders, manage campaign flights and budgets, select the most effective channels, and continuously optimize performance to meet business goals.

Campaign Strategy & Planning

• Develop paid media strategies aligned to campaign objectives, audience targets, and budget parameters
• Select and manage media channels including Meta, LinkedIn, Google Ads, and programmatic platforms
• Define campaign structure, flighting, pacing, and success metrics

Creative Coordination

• Partner with internal stakeholders to source, traffic, and QA creative assets
• Ensure creative is platform-ready, on-brand, and delivered on timeline
• Collaborate with creative and marketing teams to test and iterate on messaging and formats

Execution & Optimization

• Build, launch, and manage paid media campaigns across platforms
• Allocate and reallocate budgets based on performance and priorities
• Monitor performance weekly and make real-time optimizations to improve efficiency and outcomes
• Conduct A/B testing on creative, audiences, and placements

Reporting & Insights

• Track and analyze campaign performance against KPIs such as CTR, CPC, CPA, and conversions
• Develop clear, actionable performance reports for leadership and stakeholders
• Translate data into insights and recommendations for future campaigns

Cross-Functional Collaboration

• Work closely with marketing, creative, digital, and leadership teams
• Maintain clear documentation of campaigns, budgets, and learnings
• Ensure paid media efforts are aligned with broader marketing initiatives

Qualifications

• 3+ years of hands-on paid media experience across Meta, LinkedIn, Google Ads, and programmatic platforms
• Proven experience managing budgets and optimizing multi-channel campaigns
• Strong analytical skills with the ability to interpret performance data and act on insights
• Experience coordinating creative assets across teams and timelines
• Comfortable presenting performance results to leadership

Preferred Skills

• Experience with B2B or healthcare, education, or regulated industries
• Familiarity with GA4, platform analytics, and reporting dashboards
• Strong project management and organizational skills
• Ability to balance strategic thinking with detailed execution