Coordinador de Marketing Digital

Güork Marketing Agency; Estado de México; Presencial; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

Una agencia de marketing está buscando un(a) practicante para apoyar la operación diaria en marketing digital y e-commerce. El rol incluye revisar pedidos, actualizar productos y apoyar en redes sociales. Se valorará interés en el área, buena redacción y disposición para aprender. Ofrecen apoyo económico y la posibilidad de crecimiento profesional. Se precisa manejo de Google Sheets y herramientas de edición básica para contenido.

Servicios

Apoyo económico como becario(a)

Experiencia real en e-commerce

Capacitación

Formación

• Interés real en marketing digital y e-commerce.
• Capacidad para trabajar con checklists y procesos.
• Conocimientos básicos de edición de video.

Responsabilidades

• Apoyar en la operación de e-commerce y revisión de pedidos.
• Carga y actualización de productos según lineamientos.
• Programación de publicaciones en redes sociales.

Conocimientos

Buena redacción y ortografía

Orden y seguimiento

Bases de edición

Manejo de herramientas

Educación

Estudiante o practicante en marketing digital

Herramientas

Google Sheets

WhatsApp

Correo

Descripción del empleo

Ofrecemos:

• PSL
• Lunes a viernes

Ubicación: Toluca, Méx. (Presencial)

Tipo: Becario(a) / Prácticas profesionales (con posibilidad de crecimiento)

Buscamos un(a) practicante para apoyar la operación diaria de marketing digital y e-commerce. No necesitas saberlo todo, pero sí tener bases, criterio y disposición para aprender rápido. Es un rol práctico: se ejecuta, se mide y se mejora.

Responsabilidades

• Operación de e-commerce: revisión de pedidos, estatus, seguimiento e incidencias.
• Carga/actualización de productos: títulos, descripciones, variantes, precios y fotos (con lineamientos).
• Contenido comercial: grabación con celular y edición básica de video corto (formato 9:16).
• Apoyo en redes: programación de publicaciones y preparación de piezas (formatos y copys simples).
• Apoyo en campañas: armado de materiales, revisión de enlaces, UTM básicos y checklist de lanzamientos.
• Reportes básicos: control de avances, pendientes y resultados en Google Sheets.

Requisitos

• Ser estudiante o practicante con interés real en marketing digital y e-commerce.
• Buena redacción y ortografía.
• Orden y seguimiento: capacidad para trabajar con checklists y procesos.
• Bases de edición: cortes, subtítulos, audio básico y exportación correcta (9:16).
• Manejo de herramientas: Google Sheets/Drive, WhatsApp y correo.

Deseable

• Canva (ejecución rápida).
• Photoshop e Illustrator (empaque)
• CapCut / Premiere / DaVinci
• Nociones de Mercado Libre / TikTok Shop / Shopify / WooCommerce.
• Nociones de Meta Ads / TikTok Ads (solo para entender el flujo).

Ofrecemos

• Apoyo económico como becario(a) (según perfil y horario).
• Experiencia real en e-commerce y marketing orientado a resultados.
• Capacitación y posibilidad de contratación fija si hay buen desempeño.
• Procesos claros y seguimiento.

SEO, SEM

KPI clave

ER% RRSS

Welcome to Topline®, helping the best professionals win. We believe in a world where every skilled professional has the opportunity to thrive independently. With over 70 million people in the United States already providing independent services, and billions of work opportunities becoming available to talent worldwide, we're at the forefront of a booming market that's redefining the workforce.

Our mission is simple: We're building a future where the best professionals win. We do that in 3 ways:

- Remove the friction of hiring professionals.

- Provide tools to help the best professionals stand out.

- Offer trusted information on service providers and firms.

Right now we are looking for a Marketing Account Manager to join our innovative team.

Role Overview

As a Marketing Account Manager at Topline, you will hold one of the most prestigious positions within our company, providing a significant opportunity to advance your career. You will be responsible for managing and optimizing digital advertising campaigns across various platforms, analyzing campaign performance, and leveraging data insights to drive strategic decision-making. This role is crucial for the success of our clients' advertising initiatives and offers a dynamic and rewarding career path.

Key Responsibilities

• Engage with clients and advise them on strategies to enhance their business growth
• Develop, execute, and manage campaigns across multiple channels
• Utilize Google Ad Manager, Meta Ad Manager, and Microsoft Ad Manager to maximize ROI
• Use Google Sheets and other tools for campaign tracking, reporting, and analysis
• Analyze campaign performance and customer behavior using GA4
• Implement and fine-tune conversion tracking to accurately measure campaign success
• Provide actionable insights and recommendations based on data-driven analysis
• Collaborate with cross-functional teams to ensure campaign alignment with company goals
• Stay updated on advertising and analytics trends, tools, and best practices

Qualifications and Skills

• B2 or higher English level.
• Expertise in Google Ad Manager, Meta Ad Manager, and Microsoft Ad Manager
• Strong proficiency in Google Sheets, GA4, and other analytics tools
• Deep understanding of conversion tracking mechanisms and attribution modeling
• Analytical mindset with the ability to generate insights from complex data sets
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously
• Bachelor's degree in Marketing, Communications, or a related field (preferred)
• Certifications in Google Ads, Google Analytics, etc. (highly desirable)

What We Offer

• Competitive base salary of 10 USD/Hour with a rewarding commission structure
• Opportunities for unlimited growth and advancement within the organization
• Dynamic work culture that values innovation and hard work
• Professional development opportunities in a rapidly growing, venture-backed company

Preferred Skills & Qualifications

• Prior experience in agency marketing and analytics setup and support
• Effective communication
• Technological savviness

• Topline is an equal opportunity employer, and we are committed to creating an inclusive environment for all employees. We look forward to discovering how your expertise and creative flair can help our clients and our company reach new heights.

HomeChoice has always stood for more than products — we stand for possibility. As our customers evolve, so do their expectations of clarity, convenience, and meaningful digital experiences. In a world shaped by rapid technological change and shifting online behaviour, our mission is to continue leading with innovation, empathy, and purpose.

Senior Digital Marketing Manager

To strengthen this direction, we are seeking a Senior Digital Marketing Manager — a strategic, analytical, and forward-thinking leader who understands how to bring brand, technology, and performance together in a way that creates measurable and lasting impact.

Why This Role Matters

Digital marketing today is not about visibility alone — it is about connection. It is about speaking to customers with relevance, timing, and intention. It is about creating experiences that respect their needs and reflect their values.

As Senior Digital Marketing Manager, you will shape how HomeChoice engages its audience across digital ecosystems. You will guide initiatives that influence acquisition, retention, and long-term loyalty. Your thinking will help define how our brand grows in a competitive marketplace and how we build meaningful relationships at scale.

This role is central to our future — grounded in insight, strengthened by collaboration, and driven by purpose.

Key Responsibilities

In this part-time, remote position, you will:

• Lead the development of digital marketing strategies that support HomeChoice’s business and brand goals
• Manage and optimise campaigns across paid media, search, social, email, and emerging digital channels
• Oversee performance analytics, transforming data into clear, strategic recommendations
• Collaborate closely with creative, product, and merchandising teams to align messaging and digital initiatives
• Lead testing frameworks to refine creative concepts, audience segmentation, and channel efficiency
• Identify market and behavioural trends that inform growth opportunities
• Ensure digital execution aligns with brand values, privacy standards, and ethical practices
• Guide and mentor cross-functional partners to achieve strong, measurable performance

Required Skills & Qualifications

We welcome candidates with strong expertise, sound judgement, and strategic clarity:

• Proven experience in digital marketing leadership or senior performance roles
• Deep understanding of paid media, customer journeys, CRM, segmentation, and optimisation frameworks
• Strong analytical abilities, with comfort leading data-driven decisions
• Excellent communication and cross-functional collaboration skills
• Ability to manage multiple projects with discipline and precision
• A proactive mindset, capable of adapting to fast-evolving digital environments
• A balance of creative intuition and analytical rigor

Preferred Experience (Not Required, but Appreciated)

• Experience in retail, e-commerce, or subscription-driven brands
• Familiarity with conversion rate optimisation and omnichannel strategy
• Exposure to marketing automation tools or lifecycle marketing systems
• Experience leading digital teams or advising large-scale initiatives

These experiences are helpful but not essential — we value intelligence, integrity, and adaptability above all.

Our Culture & Benefits

At HomeChoice, we believe in creating an environment where people feel supported, respected, and empowered.

Here, you will find:

• Part-time, remote flexibility , designed to support productivity and balance
• A culture built on trust, collaboration, and thoughtful innovation
• Opportunities for continuous learning and professional growth
• The chance to contribute to meaningful initiatives that impact customers across the country
• A team that values transparency, accountability, and long-term perspective

A Final Invitation

If you believe digital marketing should be thoughtful, data-informed, and grounded in genuine customer understanding, we would be delighted to learn more about you.

• Bring your experience. Bring your ambition. Bring your ability to shape digital engagement with both clarity and heart.

The Digital Marketing Project Manager is responsible for overseeing the operational engine of the Paid Media department. This role ensures all paid media projects are executed on time, strategists are fully supported with organized assets and information, client communication is timely and professional, and performance data remains accurate and consistently updated.

As the Project Manager, you manage project workflows, guide other project managers, uphold standards, and act as the communication hub between Paid Media and surrounding departments. You maintain high-level visibility across all accounts, eliminate bottlenecks, drive operational excellence, and ensure that every project is delivered with precision and consistency.

This role is built for a highly organized, proactive, and detail-driven leader who thrives in a fast-paced digital agency and understands the full marketing ecosystem.

Growth99 ( provides advanced software and digital marketing solutions tailored for aesthetic and elective wellness practices, focusing on enhancing online presence, patient engagement, and operational efficiency. Our comprehensive services include website development, SEO, social media, paid media management, and AI-driven tools to help practices grow and thrive in a competitive market.

Duties/Responsibilities:

Project Management & Workflow Leadership

• Oversee the end-to-end lifecycle for all paid media projects, from onboarding and setup to launch and ongoing optimization cycles.
• Develop and maintain advanced project plans, department-wide trackers, and campaign timelines.
• Assign tasks, manage workloads, and support junior project managers in prioritizing deliverables.
• Ensure deadlines are consistently met and internal SLAs are followed across the paid media team.
• Identify risks early and implement solutions before they impact performance or timelines.

Strategist Enablement & Operational Preparedness

• Organize, audit, and prepare all required assets for strategists to execute and optimize campaigns.
• Maintain clean documentation across onboarding forms, creative assets, tracking sheets, and reporting dashboards.
• Perform pre-launch QA to verify all tracking, access, CRM triggers, and campaign requirements are complete before handoff.
• Build systems and standards that increase strategist efficiency and reduce repetitive tasks.

Cross-Department Communication

As the Project Manager, you oversee and direct all cross-department communication for paid media operations. You ensure information flows accurately and consistently between internal teams throughout the client journey. This includes proactively aligning teams on priorities, clarifying expectations, resolving communication gaps, and ensuring each department has the context and resources needed to execute their work effectively.

You set the communication standard for the project management team, maintain operational cohesion across the organization, and guide project managers in best practices for internal coordination.

Client Communication & Email Oversight

• Ensure all client emails are responded to quickly, accurately, and professionally.
• Route communication to the correct strategist or operational owner and maintain communication logs.
• Draft organized updates, onboarding instructions, and next-step summaries on behalf of the Paid Media department.
• Support CX alignment by ensuring clients receive consistent messaging across all stages.

Data Management & Reporting Integrity

• Maintain accurate and up-to-date reporting sheets for budgets, ad spend pacing, campaign performance, and lead flow.
• Audit data regularly and correct errors, inconsistencies, or broken formulas.
• Uphold naming conventions, tracking standards, and internal documentation protocols.
• Guide PMs in maintaining high-level data hygiene and enforcing reporting discipline.

Operational Quality Control

• Validate every aspect of the campaign setup before launch: tracking, pixels, events, UTMs, domains, access levels, CRM triggers, and creative quality.
• Develop QA checklists, review processes, and spot-check systems to ensure launch accuracy.
• Escalate technical or operational issues to appropriate departments quickly and clearly.

Process Optimization & SOP Development

• Build and refine SOPs, workflows, checklists, and training documents for the project management team.
• Identify operational bottlenecks and implement improvements to increase efficiency and reduce errors.
• Champion best practices across Paid Media and enforce process consistency across all PMs.
• Lead internal process reviews and support cross-functional operational improvements.
• Record all Updates on Zoho/ Hubspot for cross-department communication

Technical Expertise

• Advanced Google Sheets: QUERY, ARRAYFORMULA, REGEXEXTRACT, XLOOKUP, INDEX-MATCH, IMPORTRANGE, Pivot Tables.
• Strong understanding of paid media ecosystems (Google Ads, Meta Ads, TikTok Ads, YouTube).
• CRM systems (Go High Level, HubSpot, Zoho).
• Basic Intermediate analytics experience for QA: GA4, Tag Manager, event tracking, UTM structures, pixel QA.
• Familiarity with funnel strategy, automation logic, and performance metrics.

Leadership & Project Management

• Experience managing both projects and people within a digital marketing or agency environment.
• Strong capacity planning, team delegation, and workflow optimization skills.
• Ability to run production meetings, roadmap planning sessions, and internal alignment calls.
• High-level organizational skills with impeccable attention to detail.
• Clear, concise communicator who excels at managing expectations across departments.
• Strong documentation habits and ability to teach best practices to junior PMs.
• Skilled at translating strategy into operational steps and resolving communication breakdowns.
• High emotional intelligence, professionalism, and situational awareness.

Analytical & Operational Strengths

• Ability to analyze campaign data and identify gaps, risks, or opportunities.
• Strong systems thinking: understanding how each part of the workflow impacts overall campaign performance.
• Methodical, proactive problem solver who thrives in structured processes and process creation.

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• 2-5years of project management or operations experience in a digital marketing or agency setting.
• Relevant project management, digital marketing, or analytics certifications are a plus.

Success Metrics

• On-time delivery rate across all paid media projects.
• Improved strategist efficiency and reduced operational back-and-forth.
• High data accuracy across all reporting and performance tracking.
• Strong internal alignment and communication flow across teams.
• Demonstrable improvements in PM team performance, processes, and workflows.
• Reduction in launch errors and operational inconsistencies.

Digital Marketing Manager - Salon Perfect and Sliick

About the Brands

Salon Perfect sits at the intersection of trend-forward beauty and accessible innovation. Exclusively sold at Walmart, the brand empowers fearless self-expression through high-performance nails, lashes, and beauty essentials. With viral social traction and a highly engaged Gen Z and Millennial audience, Salon Perfect continues to shape culture in mass beauty.

Sliick is a modern at-home hair removal brand delivering professional waxing results with elevated branding, education, and simplicity. Sold nationally across retail and ecommerce, Sliick is redefining the at-home waxing category through performance and cultural relevance.

Together, these brands offer a rare opportunity to lead digital strategy across two distinct go-to-market models : Walmart-exclusive retail and national omnichannel distribution.

The Role

We’re looking for a data-driven, digitally fluent Digital Marketing Manager to own ecommerce and digital performance across Salon Perfect and Sliick . This role leads strategy and execution across Amazon, DTC, Walmart.com, and retail partner platforms , with full ownership of digital budgets and performance optimization.

The ideal candidate understands beauty consumer behavior, digital shelf excellence, and performance marketing , and knows how to translate brand vision into disciplined, high-impact digital execution.

Key Responsibilities

• Lead and optimize brand presence across Amazon, Walmart.com, DTC, and retail partner platforms
• Own PDP excellence: SEO, A+ content, imagery, reviews, and copy , tailored by retailer
• Partner with Sales and retail media agencies on co-op media and promotional campaigns
• Track and report digital shelf KPIs: share of voice, conversion, search rank, content health, and in-stock

DTC & CRM

• Own the DTC content calendar and onsite user experience
• Drive conversion through merchandising strategy, CRO testing, and UX optimization
• Lead email marketing strategy (flows, campaigns, segmentation, performance analysis)
• Support SMS, loyalty, and sign-up acquisition to grow first-party data and repeat purchase

Budget Ownership & Performance Marketing

• Own and manage digital marketing budgets across both brands
• Partner cross-functionally on Amazon Ads, Walmart Connect, and paid search
• Collaborate with Social & Influencer teams on paid amplification and creator-led campaigns
• Optimize spend against KPIs: ROAS, TACoS, CTR, CVR, AOV
• Deliver clear performance insights and recommendations to guide future investment

Digital Marketing Calendar & Planning

• Develop and own the annual digital marketing calendar for both brands
• Align digital initiatives with product launches, retailer moments, influencer campaigns, and seasonality
• Maintain cross-functional visibility and alignment on priorities and timelines
• Continuously optimize plans based on performance data and business needs

Cross-Functional Collaboration

• Partner closely with Brand, Creative, Product Development, Social, and Sales
• Ensure digital strategy supports launches, influencer activations, and retail priorities
• Manage agency partners and internal stakeholders for cohesive execution

What We’re Looking For

• Bachelor’s degree in Marketing, Digital Media, or related field
• 4–6 years of digital or ecommerce marketing experience (beauty or CPG strongly preferred)
• Hands‑on experience with Amazon Seller/Vendor Central, Shopify , and content syndication tools (Salsify, Syndigo)
• Working knowledge of Meta, Google, TikTok Ads , and email platforms (Klaviyo preferred )
• Strong analytical mindset with a passion for testing, optimization, and reporting
• Experience with retail media networks (Amazon Ads, Walmart Connect) is a plus
• Passion for beauty, trends, and culturally relevant marketing—especially Gen Z & Gen Alpha

Why You’ll Love This Role

• Full ownership of digital strategy across two high-growth beauty brands
• Exposure to exclusive retail and national omnichannel business models
• Fast-paced, collaborative environment with a strong test‑and‑learn culture
• Competitive compensation, benefits, and meaningful growth opportunity