Social Media Executive

PT HM Sampoerna Tbk.; Daerah Khusus Ibukota Jakarta; On-site; IDR 399.068.000 - 598.604.000; Full time

Job summary

A leading global brand in tobacco is seeking a Social Media Manager to craft and implement innovative social media strategies. The role requires 3-5 years of experience and a Bachelor's in Communications or Marketing. Strong proficiency in English and knowledge of major platforms like Instagram and YouTube are essential. This position offers a dynamic environment tasked with driving digital transformation and creativity in marketing efforts.

Benefits

Inclusive and diverse culture

Opportunities for skill development

Empowerment to take risks and experiment

Qualifications

• 3-5 years of experience in a relevant environment.
• High proficiency in English, both written and verbal.
• Strong knowledge of key platforms like Instagram, YouTube, and Facebook.

Responsibilities

• Build effective social media strategy and content pillars.
• Translate strategies into actionable plans and maintain an editorial calendar.
• Supervise budget allocation to ensure delivery as per commitments.

Skills

Social media management

Copywriting

Data analysis

Content marketing

Project management

Interpersonal communication

Education

Bachelor’s degree in Communications, Marketing, or related field

Tools

Sprinklr

Job description

Overview

Be a part of a revolutionary change. At PMI, we’ve chosen to do something incredible. We’re transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. Wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Sales and Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation. If you’re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales. You’re not persuading someone to savings account or try a new drinks brand.

Your Day To Day

• Build effective social media strategy and content pillars aligned with social media guidelines from the global team.
• Translate strategies into actionable plans by creating and maintaining an editorial calendar based on approved content and campaign documents.
• Constantly bring new ideas with a test-learn-deploy mindset and provide actionable insights coming from analytic reports in order to advise the Social Media Manager for content improvement and refinement and if necessary, change action plan and strategy.
• Supervise and control the budget allocation process to ensure delivery as per commitments.
• Lead integrated briefing processes with external stakeholders and supervise ideation to ensure message consistency, fulfilling business objective and alignment with global communications.
• Coordinate with internal and external stakeholders to execute strategies, monitor progress, and implement corrective actions when necessary.

Who we’re looking for

• Bachelor’s degree in Communications, Marketing, or a related field. Additional certifications or experience in innovative social media practices are a plus.
• At least 3-5 years of experience in social media management in a social media agency, digital agency, tech start-up, e-commerce or FMCG Marketing environment.
• High proficiency in English, both written and verbal.
• Strong knowledge of key platforms, especially Instagram, YouTube, and Facebook. Familiarity with emerging platforms (e.g., TikTok) is a plus.
• Data-driven with strong understanding of social media metrics. Experience with Sprinklr tool is a plus.
• Advanced copywriting and content marketing skills.
• Out of the box individual with passion in storytelling and creative thinking.
• Good understanding of digital marketing ecosystem and tools is preferred.
• Possesses a strong consumer centric approach, good interpersonal communication skills, and good project management skills.
• Planning and budgeting skills are an asset.

What we offer

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future.