Performance Marketing Manager

Talent Insider; Daerah Khusus Ibukota Jakarta; On-site; IDR 984.736.000 - 1.312.983.000; Full time

Job summary

A growing HR Consultancy in Indonesia is seeking an experienced Performance Marketing Manager to lead app install campaigns from concept to execution. The ideal candidate will have over 7 years of digital marketing experience, a strong proficiency in advertising tools like Google Ads and Facebook Ads Manager, and solid analytical skills to optimize campaign performance. This role requires a strategic mindset and the ability to work with cross-functional teams to meet business goals.

Qualifications

• 7+ years of digital marketing experience, specializing in app install advertising.
• Successful track record of managing and optimizing app install campaigns.
• Proficient in digital marketing tools such as Google Ads and Facebook Ads Manager.

Responsibilities

• Manage app install campaigns holistically, from concept to execution and measurement.
• Analyze campaign performance in-depth using tools like Tableau and Google Analytics.
• Optimize ad performance and ROI through A/B testing.
• Partner with cross-functional teams to align marketing strategies with business goals.

Skills

Digital marketing expertise

A/B testing

Analytical skills

Strategic mindset

Proficient in Google Ads

Proficient in Facebook Ads Manager

Education

Bachelor's degree in Marketing or related field

Advanced degree preferred

Tools

Google Analytics

Tableau

Job description

About the job Performance Marketing Manager

Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.

Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in recruitment and branding strategy.

Job Description

• Manage app install campaigns holistically, from concept to execution and measurement.
• Analyze campaign performance in-depth using tools like Tableau, Google Analytics, and other relevant platforms.
• Optimize ad performance and ROI through A/B testing and other experimentation.
• Identify and prioritize optimization opportunities, assessing their potential impact and required effort.
• Partner with cross-functional teams to ensure marketing strategies align with business goals.
• Keep abreast of the latest trends and best practices in app install advertising.
• Establish and maintain a testing framework to drive ongoing campaign improvement.
• Implement innovative strategies that leverage industry trends and best practices.

Requirement

• Bachelor's degree in Marketing, Business, Math, Engineering, or a related field from a reputable university. Advanced degree preferred.
• 7+ years of digital marketing experience, specializing in app install advertising. Proficient in digital marketing tools such as Google Ads and Facebook Ads Manager.
• Proven experience in A/B testing and performance optimization.
• Successful track record of managing and optimizing app install campaigns.
• Possess strong analytical skills and a strategic mindset, capable of delivering immediate results while driving long-term growth.