Marketing Manager (FMCG for Food Products)

Pengiklan Anonim; Tangerang Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading FMCG company in Tangerang Selatan is seeking a Marketing Manager to develop and implement marketing strategies to build brand awareness and increase market share. The ideal candidate will have a Bachelor's degree and at least 5 years of marketing experience, particularly in the food or snacks sector. The role involves managing budgets, leading product launches, and collaborating with sales teams to drive marketing initiatives.

Qualifications

• Minimum of 5 years of marketing experience in FMCG, focus on food or snacks.
• Current or last position at the Manager level handling national area.
• Strong analytical skills to interpret market data and trends.

Responsibilities

• Develop comprehensive marketing strategies for ATL, BTL, and campaigns.
• Manage marketing budget across digital, social media, and printed channels.
• Lead new product launches and ensure successful marketing plan execution.

Skills

Analytical skills

Digital marketing

Leadership

Fluent in English

Experience in FMCG

Education

Bachelor's degree in Marketing or related field

Tools

Marketing analytics tools

Social media platforms

Job description

Develop and implement comprehensive marketing strategies for ATL, BTL and campaigns to build brand awareness and increase market share.

Manage the marketing budget and allocate resources effectively across various channels, including digital, social media, printed channels, displays and in-store promotions.

Lead the development of new product launches and ensure successful execution of marketing plans.

Monitor Registration MUI, BPOM, Registration ML Number and importation

Conduct market research and analyze consumer trends to identify new opportunities for growth.

Collaborate with sales teams to develop promotional strategies and drive in-store execution.

Monitor and evaluate the effectiveness of marketing campaigns, using metrics such as ROI, sales data, and customer feedback.

Manage relationships with external agencies, including advertising, PR, and media partners.

Oversee brand management and ensure consistency in messaging across all marketing channels.

Responsible for organizing regular reviews after the new product project launch, jointly with the sales, and marketing team to track the achievement of the goal and conclude the effective experience.

Communicating effectively with team members and internal clients to set expectations, advance projects, and troubleshoot issues.

Provide leadership and guidance to the marketing team, fostering a culture of creativity and performance excellence.

Qualifications:

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum of 5 years of marketing experience in the FMCG sector, with a focus on food or snacks is a must, with the current or last position at the Manager level and handle national area.

Fluent in English is a must, both oral and written.

Experience develop and implement comprehensive marketing strategies for ATL, BTL and campaigns. Also lead the development of new product launches.

Strong analytical skills, with the ability to interpret market data and consumer trends.

Proficiency in digital marketing, social media platforms, and marketing analytics tools.

Ability to lead and manage a team, prioritize tasks, and work in a fast-paced environment

Willing to be placed in Taman Tekno, Setu – South Tangerang