Marketing Manager

PT Aditya Sarana Graha; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading provider of building materials in Indonesia is seeking a Brand Manager to develop and implement brand strategies. The ideal candidate will have a Bachelor's degree in Marketing or Business Administration and 3-5 years of experience in brand management. Responsibilities include establishing brand identity, conducting market research, and managing product launches across various channels. Strong communication and project management skills are essential for this position.

Qualifications

• 3-5 years experience as a Brand Manager in a related industry (building material & home appliance).
• Excellent strategic thinking and problem-solving skills with a creative mindset.
• Strong interpersonal and communication skills to collaborate effectively.

Responsibilities

• Develop and implement a comprehensive brand strategy aligned with the company's goals.
• Define brand positioning, target audience, and brand messaging.
• Ensure brand consistency across all touchpoints and marketing collateral.

Skills

Brand management

Strategic thinking

Problem-solving

Project management

Market research

Digital marketing

Communication

Education

Bachelor's degree in Marketing or Business Administration

Job description

Qualifications & Requirements

• Bachelor's degree in Marketing, Business Administration, or equivalent.
• 3-5 years experience as a Brand in a related industry (building material & home appliance).
• Strong understanding of brand management principles and best practices.
• Excellent strategic thinking and problem‑solving skills with a creative mindset.
• Solid project management and organizational abilities, with the ability to manage multiple projects simultaneously.
• Strong interpersonal and communication skills to collaborate effectively with cross‑functional teams and external partners.
• Proficiency in market research and data analysis.
• Familiarity with digital marketing channels, including social media, content marketing, and email marketing.
• Experience in product launches and brand partnerships is a plus.

Responsibilities

• Develop and implement a comprehensive brand strategy aligned with the company's overall vision and goals.
• Define brand positioning, target audience, and brand messaging to ensure consistent and compelling brand communication.
• Establish and maintain a strong and cohesive brand identity, including brand guidelines, visual assets, tone of voice, and brand personality.
• Ensure brand consistency across all touchpoints, including website, social media, packaging, and marketing collateral.
• Conduct market research and gather consumer insights to understand customer needs, preferences, and trends.
• Use insights to develop and refine marketing strategies and product positioning.
• Lead the development and execution of integrated marketing campaigns across digital advertising, social media, email marketing, and content marketing.
• Collaborate with internal teams and external partners to create engaging campaigns that drive brand awareness, acquisition, and retention.
• Plan and execute successful product launches, aligning with brand strategy and communicating value propositions.
• Identify and collaborate with strategic brand partners and influencers to expand reach and create brand experiences.
• Monitor and analyze brand performance metrics, including brand awareness, customer sentiment, and sales data, using data‑driven insights for optimization.

Since 1983, Aditya Sarana Graha (ASG) has been a nationwide provider of high quality products, solutions and services in building materials and electrical home appliances.

ASG is committed to improving people’s living quality with sustainable innovation and customer service.