Head of Omni Channel

Abbott; Indonesia; On-site; IDR 1.335.113.000 - 1.668.892.000; Full time

Job summary

A global healthcare company is looking for an eCommerce leader in Indonesia to develop and execute strategies aimed at maximizing market share and profitability. The ideal candidate should possess a Bachelor’s degree in marketing or a related field, with over 7 years of experience in marketing and preferably in eCommerce leadership roles. Strong analytical and digital marketing skills are essential. This role involves significant collaboration with various teams and adopting best practices in managing eCommerce channels.

Qualifications

• 7+ years of experience in marketing, preferably in nutrition/FMCG/healthcare.
• Experience in an eCommerce leadership role.
• Strong analytical and customer insight skills.

Responsibilities

• Execute eCommerce strategy to achieve volume and market share.
• Drive brand profitability through digital marketing.
• Optimize marketing strategies in collaboration with sales and brand teams.

Skills

Analytical skills

Creativity

Digital marketing

Cross-functional collaboration

Education

Bachelor’s degree in marketing/business

Tools

Google Analytics

SEMRush

Job description

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Key Responsibilities

• Responsible for the strategic execution of the eCommerce strategy that achieve volume, market share and profit objectives in line with the overall business priorities.
• Drive brand awareness and profitability through effective execution along the digital path to purchase
• Support Abbott Nutrition’s brand strategy by optimizing volume, market share, spending and partnerships in collaboration with the Commercial, Brand Marketing, and Shopper Insight teams and agencies
• Lead and implement the local market eCommerce strategy in partnership with the sales & marketing teams to maximize sales through all the relevant eCommerce channels
• Align Customer and Brand strategies/objectives to identify key business opportunities.
• Ensure eCommerce plans are integrated into annual Integrated Business Planning Process and Retail Joint Business Planning
• Ensure that ANI is over indexed in the eCommerce channels as compared to relevant retail market shares.
• Serve as a liaison between Sales, Marketing, distribution, and analytics by sharing knowledge cross functionally to align and coordinate eCommerce activities with sales and marketing plans
• Work with the Brand teams to understand brand objectives, strategies and consumer insights ensuring consistent messaging and brand representation online.
• Develop Customer specific business building programs in partnership with Sales & Marketing teams and oversee the execution of annual customer marketing calendar.
• Employ strong analytical ability to evaluate end-to-end customer and consumer experiences across digital touch points
• Ensure product content is compliant with basic and enhanced standards including establishing A+ content for Abbott products on e-retailers and basic/enhanced content on targeted sites.
• Work with the CRM team to leverage both Abbott and e-retailer CRM assets to drive business.
• Define appropriate forecast model, analyze historical data and assumptions for generating baseline.
• Define demand drivers, sources of data and causal relationships
• Work with Sales, Marketing, Supply, and platform partners to build promotions and other ecommerce specific activities into the forecast.
• Manage budget, operational cost and agency/partner investments for all eCommerce related activities.
• Source, build relationships and manage contracts with platform partners and agencies
• Work with Sales, Marketing, Supply, and platform partners to build promotions and other ecommerce specific activities into the forecast.
• Manage budget, operational cost and agency/partner investments for all eCommerce related activities.
• Source, build relationships and manage contracts with platform partners and agencies
• Implement a measurement framework and tracking system to monitor ecommerce sales, share and operational costs.
• Leverage eCommerce data to provide inputs to both Affiliates and Area teams regarding ROI measurement, KPIs tracking, etc.
• Collaborate with sales to support product positioning and branding initiatives
• Work with wholesalers, distributors, and retailers to adopt optimal cost structure and establish cost control mechanisms
• Drive eCommerce skills development, knowledge and competence throughout the team to effectively execute ecommerce activities and gain competitive advantage.
• Identify and share best practices locally and to the area, including working with e-retailers and counterparts in the market to bring best in class understanding of managing the eCommerce channel for Abbott categories.

Requirements

• Bachelor’s degree in marketing/business or related disciplines.
• Minimum 7 years of experience in marketing, preferably in nutrition/FMCG/healthcare/wellness.
• Experience in eCommerce leadership role
• Strong analytical and customer insight skills.
• Highly creative in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Proficient in marketing research and statistical analysis and confidence in handling large datasets
• Comfort with complexity, critical thinking and problem-solving (mental agility)
• Solid knowledge of digital marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Strong storytelling and presentation skills
• Working collaboratively with cross-functional partners (Supply, Analytics) to optimize execution of omni-channel campaigns
• Act as owners of the business by driving market share wins and maximising net sales growth and margin expansion
• Owns the operating budget of the region, ROI analysis, capital gains and losses, investments and territory budgets
• Analyzes channel performance and revenue holistically to maximize total regional profitability
• Act as owners of the business by driving market share wins and maximising net sales growth and margin expansion
• Combine qualitative (e.g., behavioural, attitudinal, psychological, cultural) quantitative data (e.g., big data, analytics), customer, and market information to guide content development and drive demand creation
• Employ on-going data analysis to evaluate the effectiveness of content across channels, platforms, and audiences to promote lead generation
• Develop target content that leverages platform (digital vs traditional) strengths to drive customer interest.