Head of Marketing

PT Talentvis Consulting Indonesia; Gunung Sahari Utara; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A consulting firm in Indonesia is looking for a Head of Marketing to lead the marketing department and drive brand awareness. The successful candidate will manage online and offline marketing strategies, engaging in brand transformation initiatives and lead generation efforts. We're seeking individuals with a Diploma (D3) or equivalent and strong knowledge in digital advertising and social media. This is a great opportunity for a strategic leader to contribute to marketing efforts in a dynamic environment.

Qualifications

• Minimum Diploma (D3) degree or equivalent.
• Strong knowledge of digital advertising, online marketing, and social media ecosystems.
• Experience handling brand change/rebranding is a strong advantage.

Responsibilities

• Lead the marketing team and oversee all marketing activities across online and offline channels.
• Develop and execute strategies to increase brand awareness.
• Drive lead generation efforts through digital marketing and other marketing funnels.

Skills

Digital advertising

Online marketing

Social media ecosystems

Brand change/rebranding

Leadership skills

Marketing funnels

Lead generation

Education

Diploma (D3) degree or equivalent

Job description

Our client, a company undergoing a major brand transformation, is seeking a Head of Marketing to lead and strengthen its marketing department. The primary focus of this role is to build strong brand awareness, increase market share, and drive qualified leads. This position will lead the entire marketing team and serve as the key decision-maker for both online and offline marketing strategies.

Key Responsibilities

• Lead the marketing team and oversee all marketing activities across online and offline channels.
• Develop and execute strategies to increase brand awareness and support the company’s ongoing brand change/brand transformation initiative.
• Drive lead generation efforts through digital marketing, social media, advertising, SEO/SEM, content, and other marketing funnels.
• Manage offline marketing activities including exhibitions, pop-up booths, events, and collaborations.
• Ensure strong and consistent brand presence across all customer touchpoints.
• Oversee marketing data analysis to support decision‑making and strategy optimization.
• Work closely with design, data, vendors, and cross‑functional teams to align marketing initiatives with business goals.
• Monitor marketing KPIs such as leads, engagement metrics, and campaign effectiveness.

Requirements

• Minimum Diploma (D3) degree or equivalent.
• Strong knowledge of digital advertising, online marketing, and social media ecosystems.
• Experience handling brand change / rebranding is a strong advantage.
• Proven experience managing both online and offline marketing strategies.
• Good understanding of marketing funnels, brand building, and lead generation.
• Strong leadership skills with experience managing internal teams and external vendors.
• Creative, data‑driven, and able to execute marketing strategies independently.