Brand Manager

PT. NCS CONSULTANT INDONESIA; Tangerang Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A newly established F&B company based in Tangerang Selatan is seeking a Brand Manager to lead brand strategy and marketing initiatives. The role involves developing brand positioning, executing marketing campaigns, and managing social media presence. Candidates should have a Bachelor’s degree in Marketing and at least 3 years of relevant experience, with strong brand sense and data analysis skills. This position offers an opportunity to thrive in a fast-paced environment and drive brand growth.

Qualifications

• Minimum 3 years of experience in marketing or brand-related roles, preferably in the F&B industry.
• Experience with chain restaurant brands or consumer brands is a strong advantage.
• Proficiency in English is necessary; knowledge of Mandarin is a plus.

Responsibilities

• Develop the overall brand strategy for the Indonesia market.
• Execute brand marketing initiatives and store promotions.
• Manage the brand’s social media presence across platforms.

Skills

Data analysis skills

Brand management

Social media management

English proficiency

Education

Bachelor’s degree in Marketing or Brand Management

Job description

Our client, a newly established F&B company specializing in coffee, ice cream, and baked goods, is looking for a Brand Manager to lead brand strategy, marketing, and growth initiatives.

📍 GadingSerpongBoulevard, Tangerang

Job Responsibilities

• Assist management in developing the overall brand strategy for the Indonesia market, including brand positioning, communication themes, and annual planning;
• Plan and execute brand marketing initiatives, store promotion activities, and integrated marketing communication strategies;
• Support store growth targets through continuous campaign evaluation, data analysis, and strategic optimization;
• Coordinate with and manage third-party partners such as marketing agencies, advertising agencies, KOLs, and content partners;
• Build, manage, and grow the brand’s social media presence, including TikTok, Instagram, and other major platforms;
• Conduct market research and competitor analysis to provide practical and actionable strategic recommendations.

Job Requirements

• Bachelor’s degree in Marketing, Brand Management, or a related field is preferred;
• Minimum 3 years of experience in marketing or brand-related roles, preferably in the F&B or restaurant industry;
• Experience with chain restaurant brands or consumer brands is a strong advantage;
• Proficiency in English as a working language; Mandarin skills are a plus but not mandatory;
• Strong brand sense, data analysis skills, and execution capability;
• Able to thrive in a fast-growing company environment, results-driven, and capable of managing projects independently.