Brand Manager

PT. Inventaris Prima Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading FMCG company in Jakarta Utara is seeking a Brand Manager to develop and execute brand strategies, manage marketing campaigns, and collaborate with cross-functional teams. The ideal candidate will have experience in brand management, strong analytical skills, and the ability to create effective presentations. This role offers an exciting opportunity to drive brand growth in a dynamic market.

Qualifications

• Bachelor's degree in Marketing, Business, Communication, or a related field.
• Minimum 3-5 years of experience in Brand Management or Marketing.
• Strong analytical capability, interpretation of data and trends.

Responsibilities

• Build and execute annual brand strategies and growth initiatives.
• Lead digital, in-store, and on-ground marketing initiatives.
• Collaborate with teams for launch readiness and execution.

Skills

Analytical capability

Brand planning

Campaign execution

Communication skills

Project-management

Education

Bachelor’s degree in Marketing, Business, Communication, or related field

Job description

1. Brand Strategy & Portfolio Development

Build and execute annual brand strategies, marketing calendars, and growth initiatives.

Conduct consumer and market analysis to identify insights, opportunities, and innovation ideas.

Develop brand positioning, messaging, and product communication materials.

2. Marketing Activation & Campaign Management

Lead digital, in-store, and on-ground marketing initiatives to increase awareness and trial.

Manage creative briefs, artwork development, product launches, sampling, and promotional campaigns.

Track campaign performance, analyze results, and optimize future activities.

3. Principal & Cross-Functional Collaboration

Serve as the primary liaison with brand principals for approvals, brand alignment, and performance updates.

Collaborate with Sales, Supply Chain, and Merchandising teams to support launch readiness and execution.

Prepare monthly brand reports, including marketing performance, activation results, and key highlights.

4. Brand Budget & Asset Management

Manage marketing budgets for brand activation, production of marketing materials, and promotional programs.

Ensure efficient and impactful use of marketing spend in alignment with brand priorities.

Qualifications

Bachelor’s degree in Marketing, Business, Communication, or a related field.

Minimum 3–5 years of experience in Brand Management or Marketing within FMCG, retail, or consumer goods.

Strong analytical capability, including the ability to interpret sales data, market trends, consumer insights, and campaign performance.

Proficient in preparing clear, data-driven presentations for internal reviews and brand principal meetings.

Strong ability in brand planning, consumer insights, and campaign execution.

Creative mindset with solid project-management skills.

Excellent communication and stakeholder management skills.

Comfortable managing multiple timelines and coordinating cross-functional teams.