Brand Associate Manager

PT Bintang Toedjoe; Jakarta Timur; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading healthcare company in Indonesia is seeking a Brand Supervisor to implement marketing strategies and lead campaigns. This role requires a minimum of 2 years in marketing, preferably in FMCG with a focus on RTD products. Successful candidates will possess strong coordination and communication skills. The company provides health insurance, mentorship from experienced leaders, and opportunities for internal mobility. Join us to contribute to innovative solutions enhancing quality of life for everyone.

Benefits

Health insurance

Mentorship from experienced leaders

Internal mobility & job rotation

Access to learning platforms

Qualifications

• Minimum 2 years of experience in marketing, preferably with brand management experience.
• Strong background in FMCG, especially in RTD products.
• Excellent coordination and communication skills, ability to work cross-functionally.

Responsibilities

• Implement STP strategies for brand positioning and equity growth.
• Monitor product availability and manage timely distribution.
• Lead ATL campaigns with creative strategies.
• Execute BTL initiatives for consumer engagement.
• Maintain brand documentation in compliance with standards.

Skills

Brand Management

Coordination

Communication

Marketing

Consumer Engagement

Job description

Requirements

Minimum 2 years of experience in marketing; prior brand management experience is highly preferred.

Background in FMCG, with direct exposure to RTD (Ready-To-Drink) products is a strong advantage.

Strong coordination and communication skills, with the ability to work cross-functionally.

Responsibilities

• Implement STP strategies to support brand positioning, portfolio development, and equity growth.
• Monitor product availability and ensure timely distribution based on branch demand.
• Lead Above The Line (ATL) campaigns with clear, creative communication strategies.
• Execute Below The Line (BTL) initiatives to drive consumer engagement and brand awareness.
• Manage and maintain brand documentation in compliance with internal standards.

Compensation

• Health insurance
• Mentorship from experienced leaders
• Internal mobility & job rotation
• Access to learning platforms

Qualifications

Which of the following types of qualifications do you have?

How many years' experience do you have as a Brand Supervisor?

About PT Bintang Toedjoe

PT Bintang Toedjoe is a globally leading healthcare company and is a subsidiary of PT Kalbe Farma, Tbk. With professional support and the latest technology, we are committed to always providing innovative and high-quality products for better health and quality of life for everyone. Established since 1946, we still fully committed to our mission that is to provide an innovative and a better quality product within reach by everyday people, for more productive and meaningful life. As a leading company in energy drink market, we continuous to learn, adapt and complete with global market to be the best company in pharmaceutical.