Online Marketing Manager jobs in United Kingdom

We are looking for an inquisitive Digital Marketing Manager to join the Commercial Directorate. The role focuses on planning and developing engaging digital marketing material, promoting the Personalised Registrations product, and improving customer engagement and sales across digital channels and events. The successful candidate will develop internal and external working relationships with suppliers and stakeholders, and analyse data to identify trends and improvements.

We offer a range of benefits and a flexible working environment. See Benefits and Working Arrangements sections for details.

• Design and develop engaging digital marketing material for use across social media, websites and marketing emails; schedule and post external digital communications and manage direct customer engagements online through social media.
• Plan and progress new marketing campaigns to drive customer engagement and sales of personalised registrations; work with external suppliers to maintain and improve a customer-facing website.
• Collate, monitor and interpret statistical information; undertake data analysis and produce regular MI reports to inform resource, financial and marketing planning and delivery.
• Develop knowledge of the Personalised Registrations product and wider commercial market; understand customer motivation and promote brand values with internal and external stakeholders.

• We will assess candidates against the following behaviours: Communicating and Influencing, Making Effective Decisions, Seeing the Big Picture, Working Together.
• The recruitment process includes CV and personal statement submission, a data analysis assessment during the interview, and an interview with assessment of experience, technical capability (SFIA level 2 Sales and Marketing - Digital marketing), strengths, and behaviours. Stage dates are provided in the advert.
• Stage 1: CV and personal statement; Stage 2: Interview and data analysis. Successful progression requires passing each stage.
• The interview may be online via Teams or in person at Swansea.

Please read the role profile for information; elements listed there may not all be assessed during recruitment. Guidance for data analysis will be provided if invited to interview.

• Experience in planning and developing engaging digital marketing campaigns; ability to analyse data to identify trends and implications.
• Ability to lead and influence, make effective decisions, and see the big picture; excellent communication skills and stakeholder management.
• Experience with Excel and data analysis tools; strong analytical and collaborative skills.
• Understanding of the Personalised Registrations product and the commercial market; commitment to continuous learning and improvement.

• Full-time 37 hours per week; part-time applications considered but minimum 35 hours per week.
• Hybrid working options (non-contractual); typically 60% of time may be spent at designated workplace or another location as required.

• Employer pension contribution of 28.97% of salary; Civil Service Pension benefits.
• 25 days annual leave (increasing by 1 day per year of service up to 30 days) plus 8 bank holidays and a privilege day for the King's birthday.
• Access to staff discount portal; opportunities for professional qualifications paid by the department (e.g., CIPD, Prince2, apprenticeships).
• Flexible working options and a 24-hour Employee Assistance Programme.
• Joining a diverse and inclusive workforce with staff communities and career development opportunities.

• Security: successful candidates must undergo a criminal record check; baseline personnel security standard checks for those working with government assets.
• Nationality: broadly open to UK nationals, certain Commonwealth/EU/EEA nationals and visa holders as specified; check nationality requirements.
• Disclaimers: Civil Service Code and merit-based recruitment; Disability Confident Scheme supports candidates with disabilities.

For more information about applying and the selection process, see the careers site.