Marketing Manager

The People Providers Limited; Cannock; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A UK-based company is seeking an experienced Marketing Manager to lead digital marketing campaigns and manage a creative team. The role includes analyzing performance data, optimizing campaigns, and ensuring brand consistency across channels. The ideal candidate has proven experience in digital marketing strategy, excellent leadership skills, and familiarity with performance tracking tools. This is a full-time position based in Cannock, requiring some travel across the UK.

Qualifications

• Proven experience in digital marketing strategy and paid media.
• Strong understanding of social media and content workflows.
• Excellent organizational and leadership skills.

Responsibilities

• Lead digital marketing campaigns across paid and organic channels.
• Manage and support a team of graphic designers.
• Analyze performance data to optimize campaigns and meet KPIs.

Skills

Digital marketing strategy

Paid media

Performance tracking

SEO

Leadership

Communication skills

Tools

Google Ads

Meta Ads

Adobe Creative Suite

Job description

Location : Cannock (with travel to depots across the UK)

Hours : Full-time, 37.5 hours per week

Salary : Dependent on experience

Experience : Prior relevant experience required

Overview

We are looking for a skilled and strategic Marketing Manager to lead and execute our digital campaigns, manage our growing team of creatives, and drive brand performance across all online channels. This is a hands‑on, leadership role that requires expertise in digital advertising, campaign strategy, and team management.

Key Responsibilities

• Lead the planning and execution of digital marketing campaigns across paid and organic channels
• Use data to inform future campaigns, content planning, and audience targeting strategies
• Manage and support a team of graphic designers and junior content producers; provide coaching, feedback, and development opportunities to support team growth
• Set clear goals and expectations to team, conducting regular one-to-ones and performance reviews
• Analyse performance data to optimise campaigns and meet KPIs
• Oversee social media strategy, email marketing, and digital content output
• Collaborate with internal stakeholders and depots to align marketing efforts with business goals
• Manage marketing budgets, ensuring cost-effective allocation, monitoring and reporting of spend within group and across all activities.
• Create regular reports and insights to inform senior leadership of marketing performance and opportunities
• Stay current with digital trends, tools, and industry best practices
• Ensure brand guidelines are consistently applied across all digital and print communications
• Act as a brand guardian, maintaining tone of voice and visual identity across channels

Requirements

• Proven experience in digital marketing strategy, paid media (Google Ads, Meta Ads, etc.), and performance tracking tools (e.g. Meta Business Suite, etc.)
• Strong understanding of social media, content, and creative workflows
• Confident managing and mentoring a small creative team
• Solid grasp of SEO, PPC, email marketing, and analytics
• Excellent organisational, leadership, and communication skills
• Familiarity with design and content tools (e.g. Adobe Creative Suite) is a plus