Head of Marketing

Potential Recruitment; Darwen; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing recruitment agency is seeking a Head of Marketing to develop and implement marketing strategies that align with business goals in the dynamic FMCG industry. This role requires significant experience managing multidisciplinary teams across the UK and international markets. The ideal candidate will have a deep understanding of brand, campaign, and content marketing. A competitive salary and benefits package, including 30 days holiday and health scheme, are offered for the right candidate.

Benefits

Good Salary

30 days holiday

Cash-back health scheme

Discounts for retail / holidays / days out

Discounted products

Life Assurance

Free gym

Free parking

Qualifications

• Senior-level marketing experience in a regulated FMCG industry.
• Proven ability to manage and develop high-performing teams.
• Experience in international market strategies is advantageous.

Responsibilities

• Develop and deliver the marketing strategy aligning with business goals.
• Lead a multi-disciplinary team across various sites.
• Oversee brand positioning, campaign planning and content creation.

Skills

Marketing strategy development

Team management

Brand marketing

Campaign planning

Compliance knowledge

Digital marketing awareness

Leadership

Job description

We are looking for a dynamic Marketing Expert who can take this Head of Marketing role and make a discernible difference to the team and to our client’s next phase of their brand marketing and campaign development.

This is a high impact role for a high impact person.

You will have solid experience in the FMCG sector and be capable of bringing your expertise to not just the UK marketplace but both the European and International markets too.

You will lead a broad and capable in-house marketing function, responsible for brand, campaigns, content, trade and channel marketing across both B2B and B2C audiences. You’ll also manage team members across multiple locations, including remote reports, so experience with leading dispersed teams is essential.

Please note the company has a strong Ecommerce Manager and Team so much of the day to day digital marketing comes under their remit.

YOUR KEY AREAS OF RESPONSIBILITY WILL BE :

• Develop and deliver the overall marketing strategy in line with business goals
• Lead, manage and develop a multi-disciplinary team across multiple sites
• Ensure all marketing activity complies with advertising and industry regulations (CAP, ASA, MHRA etc.)
• Oversee brand positioning, campaign planning, content creation and trade marketing
• Support product launches and market expansion in the UK and internationally
• Collaborate with Sales, Product and E-Commerce to ensure message alignment and impact
• Monitor performance, analyse results and optimise marketing ROI
• Manage relationships with external agencies and creative partners
• Contribute to broader commercial strategy and senior leadership discussion

WHAT YOU WILL BRING TO THE ROLE :

• Senior-level marketing experience in a regulated FMCG industry
• Strong track record of managing and developing high-performing teams, including managing remotely
• Deep expertise in brand, campaign and content marketing
• Clear understanding of compliance in marketing communications
• Experience working across international markets is a strong advantage
• Collaborative and commercially astute, with excellent influencing skills
• Awareness of digital and e-commerce channels (without owning trading responsibility)
• Able to work from Darwen and occasionally travel to other UK or international locations

ABOVE ALL YOU WILL EXCEL AT :

• Visibly and consistently being a role-model with professional principles, values and personal integrity able to build trust working collaboratively with other senior colleagues within the business
• Contributing to creating a culture of accountability, ensuring ownership for improvement and learning
• Collaboratively leading and enabling managers and leaders within the business to support others to be their best at work through communicating the meaning and purpose of work within your team / s
• Continuously building a strong understanding of the sector, the organisation’s business model, and where value is created and lost. Develop and present robust business cases using evidence to demonstrate a return
• Fostering a culture that encourages learning through the development and testing of new and innovative approaches. Coach and mentor others to have a deep understanding of themselves and their impact on others.
• Promoting a culture that recognises the value of measuring outcomes and evaluating the impact of decisions. Consider different options and make decisions by balancing opportunity, risk and alignment to professional values

What do you get in return?

• Good Salary
• 30 days holiday – increases with service
• Cash-back health scheme
• Discounts for retail / holidays / days out etc
• Discounted products
• Life Assurance
• Free gym
• Free parking

If you are this remarkable marketing leader please send me your CV. Thanks Lindsay