Digital Marketing Manager

Portsmouth Water Ltd; Havant; On-site; GBP 40,000 - 60,000; Full time

Job summary

A prominent water utility company in the UK is seeking a Digital Marketing Manager to enhance its online presence and user experience. The role includes leading website upgrades, managing content, and executing digital marketing campaigns across various platforms. Ideal candidates will have substantial experience with CMS platforms, analytics tools, and collaborative skills to drive projects with multiple stakeholders. The company offers flexible working arrangements and a comprehensive benefits package that includes a generous pension scheme, bonus opportunities, and wellbeing support.

Benefits

Generous pension scheme

Performance-related bonuses

Enhanced maternity and paternity leave

Life assurance scheme

Comprehensive wellbeing support

Private Medical Insurance

Electric Vehicle Scheme

Cycle to Work Scheme

Health Cash Plan

Qualifications

• Proven ability to manage an entire website content lifecycle.
• Demonstrated experience in managing major web transformation projects.
• Strong collaboration skills with stakeholders across organizations.

Responsibilities

• Drive content and user experience for the Portsmouth Water website.
• Manage day-to-day website operations and improvement initiatives.
• Lead digital marketing campaigns including ads across platforms.

Skills

Managing website content in CMS platforms

Strong understanding of Google Analytics

Experience project managing web transformation

Blending technical and creative skills

Web copywriting skills

Data-driven website management

Tools

Google Analytics

Wordpress

Umbraco

Sitecore

Job description

Overview

We re making a difference: Together, we can ensure that there is enough water for everyone, now and in the future. As our Digital Marketing Manager, you ll take ownership of the content, performance and overall user experience of the Portsmouth Water website. You ll ensure our online presence is clear, engaging and continually evolving to meet the needs of our customers. Alongside leading a project to upgrade our website, you ll lead digital marketing campaigns and work closely with our Product team to enhance all digital touchpoints from our customer portal to our mobile app helping us deliver seamless and customer-focused digital journeys.

Responsibilities

What will you be doing? As our digital marketing manager, you ll be the driving force behind the content and user experience of our website and support the development of our other digital channels including the customer portal, app and social media. You ll be accountable for the day-to-day management of the Portsmouth Water website, continuously improving content, user experience, accessibility and SEO performance. Working closely with the Brand & Campaigns Manager, you ll develop comprehensive digital brand guidelines for use across all digital channels. You ll lead a major website change project, from building requirements, supporting agency procurement through to project managing the design, build and launch of a new Portsmouth Water website. Working with stakeholders across the business to define requirements, information architecture and site structure to meet all business needs.

Leading efforts to consolidate all Portsmouth Water microsites onto one website platform. Auditing the current site, improving content and delivering quick wins while preparing for a seamless migration to the new site once built. Building strong relationships across the business to write and develop compelling website content that meets the needs of customers, businesses, developers and all other stakeholder groups, including vulnerable customers. Acting as the primary contact for website-related requests from across the business. Actively looking for opportunities to improve how we present complex and important stakeholder content to maximise engagement, understanding and searchability moving away from PDF uploads.

Managing paid digital marketing campaigns, including video, display and social media advertising across Google and Meta to support key strategic communications and behaviour change campaigns. Supporting Customer Experience and Product Teams with content, design and UX for the customer self-service portal and customer app to increase engagement looking for opportunities to better visualise content, promote gamification etc. Utilising Google Analytics and other tools to optimise website and digital journeys.

Qualifications

Managing website content in CMS platforms e.g. Wordpress, Umbraco, Sitecore etc. Strong understanding of Google Analytics, Google Search Console, Google Ads and Meta Ads etc. Experience project managing a major web transformation project. Blends technical and creative skills strong digital skills, but also able to create compelling content. Web copywriting skills. Collaborative able to work well with stakeholders across Portsmouth Water. Data driven website management/digital marketing experience. Previous experience of day-to-day management of a corporate website.

Offer

We recognise people want to work in a variety of different ways, and that s why we re happy to consider flexible working arrangements. Please feel free to talk to us at interview about the flexibility you may be looking for.

Please be aware, the Company has a responsibility to ensure that all employees are eligible to live and work in the UK. Due to the high volume of applications we may receive, we re unable to respond to every applicant individually. If your application is of interest, we ll usually be in touch within 4 weeks of receiving it.

Benefits

What can Portsmouth Water offer you? At Portsmouth Water, we believe in rewarding our people. Here s just a taste of what s waiting for you when you join the team.

We ll help secure your future with a generous pension scheme, contributing up to 15% because your tomorrow matters as much as your today. Performance Pays Off You could earn a non-contractual bonus of up to 6% of your basic salary, linked to company performance because when we succeed together, you should benefit too. Family Comes First Whether you re welcoming a new arrival through birth or adoption, we ve got your back with enhanced maternity, paternity, and adoption leave and pay. Social Events All expenses covered summer and winter social events. Peace of Mind, Always Our life assurance scheme gives your loved ones extra security, with a 4x salary lump sum benefit in case the unexpected happens. Comprehensive Wellbeing Support Whether you need confidential mental health and wellbeing advice 24/7 through our Employee Assistance Programme, or physical health support via our Virtual GP service (available 8am10pm, 7 days a week for you and your immediate family), help is always close at hand with the HealthHero app. Additional Support When You Need It We know life has its ups and downs. That s why we offer Private Medical Insurance - provided by Bupa giving you access to expert healthcare and 24/7 confidential support.

PW Perks Treat Yourself! Enjoy exclusive discounts at thousands of retailers, plus exciting benefits like:

• Electric Vehicle Scheme (after 1 year)
• Cycle to Work Scheme
• Health Cash Plan
• and so much more!