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A health charity is seeking a permanent Social Media Manager in Central London. You will be responsible for leading social-first campaigns, creating multimedia content across social platforms, and engaging with the community. This hybrid role requires strong skills in campaign management, video production, and analytics. You will analyze content effectiveness and refine strategies based on performance metrics. The position offers a salary of £40,000 – £45,000 plus various benefits including flexible working, private healthcare, and development opportunities.
The Social Media Manager is a pivotal role within the Department of Communications & Engagement, responsible for shaping and amplifying the charity’s digital presence.
At the heart of the role is the leadership and delivery of social-first campaigns targeting both UK and international audiences. The Social Media Manager will develop, manage, and execute campaigns that raise brand awareness and support the charities mission. This involves chairing meetings, providing regular updates to internal teams and external stakeholders, and ensuring effective collaboration across the charity. The postholder will be responsible for content creation, stakeholder sign-off, and timely delivery, as well as contributing to campaigns led by colleagues.
A significant aspect of the role is the creation and publication of multimedia content across platforms like Instagram, LinkedIn, and TikTok. The postholder will use in-house video and smartphone equipment, editing apps, and design tools such as Canva to produce engaging social video content. The use of AI tools to streamline content creation, including idea generation and script development, is also encouraged.
Building and nurturing the charities social communities will be an essential component of the post-holder’s duties. They will actively engage with followers, respond to comments and messages, and foster relationships with potential volunteers. Identifying and collaborating with creators and micro-influencers is key to expanding the supporter base and promoting accurate, empowering content.
The Social Media Manager will track performance metrics, produce monthly reports, and analyse content effectiveness to inform strategy. This data-driven approach ensures continuous improvement and alignment with organisational objectives.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.