Marketing Executive jobs in United Kingdom

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We're looking for a CRM Manager who's as curious about customer behaviour as they are passionate about personalisation. You'll play a leading role in designing meaningful, data-led customer journeys—helping us build loyalty, drive engagement, and grow value across our customer base.

This is a hands-on role with a real opportunity to shape strategy, work with Adobe Marketo Engage, and collaborate cross-functionally with marketers, analysts, creatives, and tech teams. If you love improving processes, champion data-driven decision-making, and craft communications that genuinely connect, we'd love to hear from you.

• Own and deliver the CRM strategy—focused on acquisition, onboarding, retention, and reactivation for our B2B and B2C customers.
• Build and optimise customer journeys across email, SMS, in-app, and direct mail—using Marketo automation to deliver timely, relevant experiences.
• Lead the campaign roadmap and marketing operations processes—ensuring efficiency, quality, and impact.
• Collaborate with stakeholders across marketing, data, digital, IT, and external agencies to execute campaigns.
• Utilise segmentation, insights, and performance reporting to continuously improve campaigns—embracing test-and-learn approaches.

• Proven experience in CRM, lifecycle marketing, or customer engagement roles (preferably in B2B or retail/trade environments).
• Hands-on experience managing marketing automation platforms—especially Adobe Marketo Engage.
• Strong knowledge of segmentation, campaign management, lifecycle programmes, and CRM data strategy.
• A process-oriented mindset—comfortable designing roadmaps, improving workflows, and managing complex projects.

• Knowledge of Salesforce or Microsoft Dynamics integrations.
• Familiarity with GDPR, data governance, and email marketing best practices.
• Experience with multi-channel marketing tools (e.g., direct mail, in-app messaging, SMS).

At CEF, we believe in powering possibilities—including our people. Since 1951, we've grown from humble beginnings to become the UK's leading electrical wholesaler, maintaining a down-to-earth culture.

Our Digital Marketing team values your ideas, craftsmanship, and impact. We're a collaborative, curious, and supportive team excited about the future.

If you want a role where you can genuinely influence customer engagement, work flexibly, and be supported to excel, this could be the right opportunity for you.