Head of Marketing

Trades Workforce Solutions; United Kingdom; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A dynamic marketing firm in the UK is seeking a Head of Marketing to drive brand strategy and achieve ambitious sales targets. In this role, you will lead commercial and marketing tactics, leveraging data-driven insights to optimize performance. The ideal candidate has a proven track record in innovative marketing, a passion for luxury travel, and excellent leadership skills. This is an exciting opportunity to work closely with international teams and ensure impactful marketing execution across channels, including digital and offline strategies.

Qualifications

• Proven track record of achieving sales from innovative marketing activity.
• Strong marketing leadership with commercial acumen.
• In-depth understanding of multi-channel marketing tactics.

Responsibilities

• Drive the brand marketing strategy and achieve growth sales targets.
• Leverage data-driven insights to optimize marketing performance.
• Develop and execute marketing tactics to drive sales growth.
• Take the lead on product launches and key events.
• Develop a yearly strategic marketing plan to increase brand awareness.
• Lead strategy across multi-channel marketing mix.

Skills

Marketing Brand

B2C

B2B

Planning

Campaign Management

Commercial

Job description

Skills: Marketing Brand B2C B2B Planning Campiagn Management Commercial

Salary type:

Salary type: Annual

Salary: Negotiable

Location:

Location: Manchester/Hybrid

Job ID:

Job ID: 37110

Job Description

Working for a fabulous brand, this role is for a dynamic Head of Marketing, to drive the brand marketing strategy and achieve ambitious growth sales targets in this successful, continually growing brand.

With strong marketing leadership, commercial acumen, and an in-depth understanding of multi-channel marketing and sales tactics. As the brand ambassador in the UK, you will work closely with the international head office to align on brand guidelines, product updates, and communications, ensuring a seamless global-to-local execution of marketing activities.

The role includes:

• Leveraging data-driven insights to optimize marketing performance and adjust tactics based on sales results.
• Developing and execute commercial and marketing tactics that drive sales growth, increase repeat bookings, and grow the customer database.
• Taking the lead on key product launches, anniversaries, and milestone events, ensuring clear, consistent, and impactful communication.
• Developing and implementing a yearly strategic marketing plan designed to achieve sales targets and increase brand awareness.
• Leading the strategy across a full multi-channel mix, including offline, online, direct marketing, events, and partnerships.
• Working closely with digital teams to align on campaigns that support overall brand objectives.

A great role for a results-driven marketeer with a passion for luxury travel and a proven track record of achieving sales from innovative marketing activity.