Online Marketing Manager-Jobs in Deutschland

Do you want to make a real change in the FitTech industry with an agile and fast-moving team? At Sport Alliance, we value your ideas and empower you to create solutions that truly matter. We're shaping the digital transformation of the fitness industry - and now you can be part of it.

As our Senior Growth & Product Marketing Manager, you'll play a key role in our central marketing team, driving international growth through innovative product strategies. With a hands-on mentality, data-driven mindset, and expertise in performance marketing, you'll help us take our products - and the industry - to the next level.

• International Growth Strategy: Conceptualizing and implementing go-to-market strategies for new products and features, as well as for existing products, to boost growth and customer loyalty, especially in new markets.
• Product Positioning & Marketing: Developing compelling messages and value propositions that differentiate our products in the market and highlight their benefits for our customers - tailored to international target groups.
• Performance Marketing: Push aligned messaging on all market-relevant channels (national and international) to ensure awareness and lead generation in the right target group.
• Market Research & Analysis: Conducting comprehensive market, competitor, and customer analyses (national and international) to identify market opportunities, understand customer needs, and make data-driven marketing decisions.
• Sales Support: Providing sales materials and conducting training for our sales team to optimally equip them for selling our products.
• Stakeholder Management & Teamwork: Collaborating closely and engaging in proactive stakeholder management with the product management, sales, and other marketing teams to ensure a coherent product and brand strategy. You'll act as a key team player in this role.

• Professional Experience: 5+ years of relevant professional experience in Growth Marketing and/or Product Marketing, ideally in a B2B and/or SaaS environment, with proven experience in international growth.
• Performance Marketing Expertise: Sound knowledge and practical experience in Performance Marketing (national and international).
• Strategic Thinking & Data-Driven Approach: Strong strategic and analytical skills, as well as the ability to quickly grasp complex issues and translate them into actionable, data-driven marketing strategies.
• Hands-on Mentality: You bring a pronounced hands-on mentality and are ready to independently and proactively drive and implement projects.
• Communication Skills & Stakeholder Management: Excellent written and verbal communication and presentation skills to convincingly convey complex product benefits and value propositions. Experience in stakeholder management is a plus.
• Language Skills: Fluent German and English language skills, both written and spoken, are mandatory.
• Team Player: A proactive, results-oriented, and team-oriented working style with the motivation to succeed in a fast-paced environment.
• Tools & Technologies: Experience with marketing automation platforms (e.g., HubSpot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics) is a plus.
• Creativity & Innovation: The ability to develop innovative marketing approaches and explore new ways to successfully position our products in the market.

• Move Republic Program: Earn points for being active and exchange them for vouchers - a fun and rewarding way to stay fit.
• Personal Trainer Support: Get expert advice on nutrition, training plans, and wellness through consultations and group classes with our professional coach team.
• On-site Gym in Hamburg: Stay active with access to our fully equipped company gym, available exclusively for our employees.
• Access to Udemy: Take unlimited courses to develop your skills and knowledge, both professionally and personally, at your own pace.
• Deutschland-Ticket Subsidy: Commute affordably - we cover part of your ticket cost, so you pay only €36 per month.
• Flexible working hours: Adjust your schedule to fit your lifestyle.
• Remote or Hybrid work model: Choose the work environment that suits you best, whether that's fully remote or from our Hamburg office.
• Employee Discounts: Access top deals in Germany and Austria via our benefits portal.
• Relaxed Sick Leave Policy: No need to provide a doctor's note until the third day of illness, giving you more flexibility when you're under the weather.
• Company Pension Plan: Monthly employer contribution, fully vested from day one, with personalized support after six months.
• Team Events Throughout the Year: From BBQs to summer parties, enjoy regular opportunities to connect and celebrate with your colleagues.