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Let us welcome you to Optima Living.

Optima Living operates Independent Living, Assisted Living, Supportive Living and Memory Care communities in Alberta and British Columbia. Our communities are among the best places to live in Western Canada.

Our Vision: For every person to feel at home.

This is truly supported by our credo. “Let us welcome you home.” All of us here feel it is an honour to work with our residents and we advocate a resident-centered approach where the Resident, is the focus of all our endeavours.

Summary
The Senior Communications Manager will report to the Head of Legal and is responsible for developing and executing strategic communication initiatives that increase engagement among internal stakeholders, residents and families. The Senior Communications Manager will also be responsible for outreach to investors and other external stakeholders and enhance the organization’s visibility. This role oversees internal and external communications, media relations, digital content, and collaborates with our marketing group on branding efforts to ensure consistent and compassionate messaging aligned with our mission and values.

***Please note this position accepts candidates from Vancouver and Surrey***

Key Responsibilities

Strategic Communications

• Develop and implement a comprehensive communications strategy.
• Craft messaging that reflects the organization’s mission, values, and services.
• Collaborate with leadership to support advocacy and community outreach.

• Oversee and provide leadership to our communications function.
• Recruit, select, onboard, and offboard communications talent as required.
• Provide continuous performance guidance to communications talent.

• Liaise with media as required and draft press releases, media kits, and talking points.
• Build and maintain relationships with local and regional media outlets.
• Monitor media coverage and coordinate crisis communications when needed.

• Collaborate with the Director, Marketing to manage website content, newsletters, brochures, and social media platforms.
• Create compelling stories, videos, and graphics that highlight resident life and organizational impact.
• Ensure all content is accessible and inclusive.

• Support communication with employees, residents, and families through regular updates, newsletters, and bulletins.
• Coordinate internal campaigns and events that promote staff engagement and resident well-being.

• Support communication with external stakeholders, including investors and strategic partners.
• Create external-facing communications materials that showcase Optima's growth and leadership.

Qualifications & Experience