Manager jobs in United States

We're looking for an Ecommerce Manager to help us drive customer acquisition & retention across paid social, digital ad platforms & email marketing. Reporting to the VP of Marketing, you'll be responsible for :

• Overseeing Growth Marketing channels including paid media, lifecycle / retention, influencer, affiliate, and more - influencing strategy and orchestrating the day to day tactical operations
• Direct a sustainable and scalable growth engine, driving Flourish’s online business while staying within efficiency guardrails
• Drive our retention efforts, building strong cohorts and maximizing LTV
• Oversee our core online sales channels across DTC and Amazon to drive smooth operations

Important to Note :

• Current work authorization for Canada is required for all openings.
• This role is hybrid, our office is located in Vaughan, Ontario

Responsibilities :

In this role you will :

• Execute and influence the strategy for Flourish’s paid social channels focused on growing acquisition, trial & driving profitable revenue growth. Focus on paid social and emerging digital advertising platforms and media formats
• Work closely with our external agency partner to optimize the paid media ad spend – scaling as required, driving ads to our Shopify account & Amazon
• Oversee analytics and data governance processes for how we measure the overall return on ad spend by channel and region. Ensure the effective flow of data to the Leadership Team
• Analyze customer data and behaviour to identify opportunities for upselling & cross-selling
• Implement loyalty programs and initiatives to increase customer retention rates
• Collaborate with marketing teams to create targeted campaigns for customer engagement and retention
• Conduct regular customer feedback surveys to gather insights for improving customer experience
• Monitor key performance indicators related to customer retention and growth
• Working with the Operations Team, identify and address customer pain points to improve overall customer satisfaction
• Build strong relationships with existing customers to enhance loyalty and advocacy
• Focus on conversion rate improvement across our B2C site (click rate, add to cart, reach checkout, completed purchase, etc.), proficiency in Shopify require
• Work closely with our Creative Director and VP of Marketing to continuously improve the strategic direction & quality of our creative work to optimize for conversions.
• Ongoing website content maintenance including updates to product details, descriptions and imagery, customer support information, promotional details, and other brand positioning pages.
• Working closely with our Social Media Manager & external agency to continuously innovate our email & SMS marketing strategies, ensuring our activations are meaningful and impactful to our user-base.
• You have a methodical and systematic approach of developing testing and executing new ideas
• You are well-informed on emerging best practices in paid social, email marketing and other digital channels, and serve as a key resource to other leaders on the team as appropriate
• Minimum 2 years of experience buying digital media
• You are not afraid to use AI to your benefit!
• You can define, plan, and prioritize project KPIs to execute
• You have a solid understanding of all the major facets of digital marketing : Facebook, Amazon & Google Ads, digital analytics, landing pages, A / B testing and email marketing
• You understand everything there is to know about the core pillars of strategic email marketing - flows, campaigns, segmentation, deliverability, creative & A / B testing
• You can analyze and manipulate large sets of data to create easy-to-understand reports. You have strong Excel skills and can simplify data. You have advanced knowledge of Google Analytics

What you’ll need :

• Associate or bachelor’s degree in business, Marketing or equivalent industry experience
• 2 - 5 years of E-Commerce and Paid Ad experience
• Deep understanding of Shopify & Amazon
• Experience managing monthly paid media budgets across multiple channels (FB, IG, Tiktok, influencer)
• Experience managing growth marketing agencies, holding them accountable to stellar results
• Strong analytical skills, able to drive robust data-driven experimentation and distill numbers into decisions and digestible updates for executive leadership
• Track record of proven results, demonstrating high performance to deliver results
• Self-starter capable of producing a high quantity of work within tight deadlines.
• Lover of all things breakfast!
• Team player – Flourish is a tightly-knit team, where a win for one is a win for all

What Flourish Offers :

• Flourish believes in promoting from within - accelerated career growth with leadership training
• Hybrid work environment
• Competitive Compensation
• Bonus Compensation Programs
• Employee Health Benefits coverage

To apply :

• Email : careers@flourishpancakes.com
• Please put "Ecommerce Manager Role" in the subject line.

Job Type : Full-time

Pay : $99,000.00-$118,000.00 per year

Schedule :

• Monday to Friday

Work Location : Hybrid remote in Concord, ON L4K 4C1

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Food and Beverage Services

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