Business jobs in Canada

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for.In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

About the Role :

The Head of Marketing, Canada, will manage the P&L for the Canadian Marketing Team and develop marketing strategies to support the business while being a part of the Canadian Leadership team. They will need to strategically utilize their knowledge of the Canadian consumer and Dyson’s customers to develop the market’s profitability and brand reputation, including both short and long term growth. They will need to maximize the sales potential and profitability of existing products as well as develop business plans and strategies for New Product Development.

They will lead a cross functional team that launches Dyson’s newest and exciting technology and grows existing technology. They will develop the go-to-market strategy, working with the sales teams to set joint business plans with retailers including Dyson’s own Direct business. They will hone and localize our creative campaign, and our media strategy. They will work collaboratively with the Americas Marketing team and Group in Malmesbury on product pipeline and ranging requirements specific to the Canadian market and retailer set.

MAIN ACCOUNTABILITIES AND SUPPORTING ACTIVITIES

Define the strategy and overall performance of the Canada Marketing team.

• Champion the best possible experience for the Canadian consumer by recommending and driving optimal range, pricing, NPD and communications.
• Increase top line growth, driving a healthy P&L and increasing competitiveness for all categories, which today includes Floor Care, Hair Care, Environmental and B2B.
• Develop the 3-5 year market vision and strategy for growth across all categories – for existing and new products, unlocking potential of sales channels, marketing opportunities and Paid, Owned, Earned channels.
• Own the categories P&L, sharing responsibility for its performance with Leadership Team peers (Sales, Direct, Supply, B2B, Finance).
• Lead all aspects of budgeting, forecasting and demand planning, working closely with the Americas and UK commercial team peers.
• Ensure monthly and yearly volume, net revenue and margin targets are met, closely monitoring the P&L and owning the Financial LE and production forecast. Own overall marketing budget : approval of spends, reporting, etc.
• Develop, communicate and gain buy-in for the strategy from stakeholders across the business, and ensure progress against the plan is well communicated.
• Lead relationship with local media agency. Set the media strategy, channel plan, monitor budget and review ROI of media spend.

Own the commercial strategy for the category

Maximize the sales potential and profitability of existing products

Develop marketing strategies for category NPD

Collaborate as a member of the virtual global Dyson category and commercial teams

Lead and develop a high performing team

Fulfill other duties as required

About You :

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at americas.talentacquisition@dyson.com for more information. Dyson is an Equal Opportunity Employer.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Dyson is committed to the full inclusion of all qualified individuals. As part of this commitment, Dyson will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact Americas Talent Acquisition at ustalentacquisition@dyson.com

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