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Digital Marketing Manager
Zusammenfassung
A leading recruitment agency in Dubai is looking for a Digital Marketing Manager to lead their digital initiatives. This position involves planning PPC campaigns, managing email marketing, overseeing website operations, and optimizing SEO strategies. Ideal candidates will hold a relevant Bachelor’s degree and possess at least 7 years of experience in digital marketing. Strong expertise in performance marketing and proficiency in tools like Google Ads and HubSpot are essential. Competitive salary and benefits offered.
Leistungen
Qualifikationen
- Minimum 7 years of experience in digital marketing focusing on performance marketing, website management and automation.
- Strong expertise in managing paid media campaigns (Google Ads, LinkedIn Ads).
- Hands-on experience with HubSpot or similar marketing automation platforms is a plus.
Aufgaben
- Plan, execute, and optimize paid marketing campaigns on Google Ads and LinkedIn.
- Design and implement email marketing campaigns to nurture leads and enhance customer engagement.
- Oversee website operations to ensure a seamless and user-friendly experience.
Kenntnisse
Ausbildung
Tools
Black & Grey HR is hiring for a leading technology company in Dubai. Our client is seeking a dynamic and results‑driven Digital Marketing Manager to lead their digital initiatives across multiple platforms.
- Performance Marketing (PPC Paid Media)
- Plan, execute, and optimize paid marketing campaigns on Google Ads and LinkedIn.
- Develop strategic media plans and budget allocations to boost website traffic and conversions.
- Monitor key performance metrics (CTR, CPC, CPA) and adjust strategies to maximize ROI.
- Email Marketing
- Design and implement email marketing campaigns to nurture leads and enhance customer engagement.
- Segment audiences based on behavior and preferences for personalized messaging.
- Website Management
- Oversee website operations to ensure a seamless, mobile‑responsive and user‑friendly experience.
- Work with developers to update and optimize the website for performance and UX/UI improvements.
- Conduct website audits and implement strategies for enhanced functionality, security and speed.
- Utilize analytics tools to track performance and suggest optimizations for conversion improvement.
- Analytics & Reporting
- Analyze performance data from Google Analytics, social media insights and other tools.
- Generate reports on campaign success, web traffic and lead conversions.
- Use insights to refine marketing strategies and propose new growth initiatives.
- Search Engine Optimization (SEO)
- Develop and implement SEO strategies to improve organic search rankings and website traffic.
- Conduct keyword research, competitive analysis and content optimization.
- Track SEO performance, analyze key metrics and adjust tactics for improved visibility.
- Stay updated on search engine algorithm changes and best practices.
- Marketing Automation (HubSpot or similar platforms)
- Manage and optimize marketing automation workflows for lead nurturing and customer communications.
- Implement automated email marketing, lead scoring and segmentation strategies.
- Align automation efforts with sales objectives for improved conversion rates.
- Social Media & Community Management
- Develop and execute social media campaigns to enhance brand awareness and engagement.
- Schedule content, track brand mentions and interact with followers to build a strong online presence.
- Bachelor’s degree in Marketing, Communications, Business or a related field.
- Minimum 7 years of experience in digital marketing focusing on performance marketing, website management and automation.
- Strong expertise in managing paid media campaigns (Google Ads, LinkedIn Ads).
- Hands‑on experience with HubSpot or similar marketing automation platforms is a plus.
- Proficiency in SEO tools such as Google Analytics, SEMrush, Ahrefs and Moz.
- Excellent analytical skills with the ability to derive actionable insights from data.
- Strong communication and collaboration skills.
Competitive Salary and Benefits.
Interested? Apply now!
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