Digital Marketing Executive

PlaceUp; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A digital solutions company in Dubai is seeking a skilled Digital Marketing Executive to enhance e-commerce performance. Responsibilities include managing the Magento e-commerce site, executing digital marketing campaigns across various channels, and optimizing web content to improve conversion rates. The ideal candidate holds a Bachelor's degree in Marketing and has 2-4 years of digital marketing experience, with a strong focus on Magento and analytics.

Qualifications

• 2-4 years of experience in digital marketing.
• Strong analytical skills to interpret performance data.
• Experience managing e-commerce platforms and promotional content.

Responsibilities

• Manage and update the Magento e-commerce website.
• Execute digital marketing campaigns across multiple channels.
• Optimize product pages for improved conversion and customer experience.

Skills

Digital Marketing

Magento (Adobe Commerce)

SEO

SEM

Email Marketing

Google Analytics

Social Media Advertising

Copywriting

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

CMS

Marketing Automation Tools

Shopify

WooCommerce

Job description

Role Overview

We are looking for a skilled and creative Digital Marketing Executive with hands‑on experience in driving e‑commerce performance. This role will support the planning, execution, and optimization of digital campaigns, website updates, and online growth initiatives across multiple platforms.

Key Responsibilities

• Manage and update the companys Magento e‑commerce website, ensuring accurate product listings, SEO‑friendly content, and smooth user experience
• Execute digital marketing campaigns across Google Ads, Meta Ads, email marketing, and other relevant channels
• Optimize product pages, landing pages, and navigation for improved conversion and customer experience
• Coordinate with developers, designers, and the e‑commerce team to manage website enhancements, promotions, and new feature rollouts
• Monitor website performance metrics (traffic, conversion rate, bounce rate, sales funnel) and provide insights
• Implement SEO and SEM strategies to improve visibility and organic traffic
• Manage the digital content calendar, including blogs, banners, emails, and push notifications
• Conduct competitor research and market analysis to identify digital growth opportunities
• Support CRM, loyalty, and retention campaigns to enhance customer engagement
• Track campaign performance and prepare reports for management

Requirements

• Bachelors degree in Marketing, Digital Media, E‑commerce, or related field
• 2-4 years of experience in digital marketing, with strong Magento (Adobe Commerce) experience
• Solid understanding of SEO, SEM, Google Analytics, social media advertising, and email marketing tools
• Experience in managing e‑commerce platforms, product catalogs, and promotional content
• Strong analytical skills and ability to interpret digital performance data
• Creative mindset with excellent communication and copywriting skills
• Familiarity with CMS, marketing automation tools, or Shopify/WooCommerce is a plus, but Magento experience is mandatory