Performance Marketing Manager | Retail

Robinson & Co (Singapore) Pte Ltd; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading retail organization in Dubai is seeking an experienced Digital Marketing Manager. This role is responsible for driving digital marketing initiatives, managing a team of professionals, and aligning marketing strategies with business goals. The ideal candidate has over 5 years of experience in digital marketing, strong analytical skills, and expertise in leading marketing campaigns across various digital platforms. This position offers a collaborative environment focused on innovation and measurable outcomes.

Qualifications

• Minimum 5 years of experience in retail multi-brand digital marketing leadership.
• Proven track record in SEO, SEM, Social Media, and Email Marketing.
• Strong understanding of business analytics and marketing automation platforms.

Responsibilities

• Develop and implement comprehensive digital marketing strategy.
• Act as primary liaison between digital marketing team and senior leadership.
• Manage a high-performing team of digital marketing professionals.
• Analyze and interpret complex business intelligence data.

Skills

Digital marketing strategies and platforms

Oral presentation and communication skills

Team leadership and people management

Analytical skills

Tools

Power BI

Looker

Job description

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• The Digital Marketing Manager at Al-Futtaim Group is responsible for leading the strategic planning and execution of digital marketing initiatives to drive growth across retail brands. This role requires a strong focus on developing high-impact marketing strategies across all digital channels, optimizing marketing performance, and achieving measurable business outcomes. The manager will collaborate with senior leadership to align marketing efforts with business goals, manage a team of marketing professionals, and ensure that cutting‑edge analytics and data‑driven insights inform all strategic decisions. Additionally, this position involves managing significant budgets, vendor relations, and fostering a culture of continuous improvement and innovation.

What You Will Do:

Digital Marketing Strategy

• Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
• Focus on driving retail and e-commerce growth across all AFG retail brands.

Executive Presentation and Stakeholder Management

• Act as the primary liaison between the digital marketing team and senior leadership.
• Prepare and deliver compelling oral presentations on marketing performance, budget allocation, and strategic recommendations to executive stakeholders.
• Translate complex data into clear, actionable business insights.

Team Leadership and People Management

• Oversee and manage a high-performing team of up to 5 digital marketing professionals.
• Provide structured coaching, mentorship, and performance feedback to ensure a collaborative and high-performing work environment.

Data Strategy and Visualization

• Lead the Digital Business Analytics team to manage, analyze, and interpret complex business intelligence data.
• Oversee the creation of best-in-class data visualizations and reporting dashboards using tools like Power BI and Looker.
• Monitor KPIs such as Cost to Income ratio (CIR), Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC).

Predictive Marketing Campaigns

• Lead the development and execution of targeted predictive marketing campaigns using Customer Data Platform (CDP) audience and product catalog.
• Optimize customer acquisition and retention rates.

Performance Marketing Management

• Manage all aspects of performance marketing including Paid Search (PPC), Paid Social, Affiliates, and Display Advertising.
• Ensure alignment with strict ROI/efficiency targets and manage a significant budget.

Agency and Vendor Management

• Manage relationships with external marketing agencies and technology vendors.
• Oversee contracts, service level agreements (SLAs), and vendor performance.

Marketing Activities and Optimization

• Plan, execute, and measure a variety of marketing activities with a focus on full-funnel optimization.
• Conduct performance-based paid search, social, and display campaigns.
• Implement SEO initiatives to drive organic traffic and content marketing.
• Continuously monitor, analyze, and report on marketing campaign performance.
• Utilize A/B and multivariate testing to identify areas for improvement and optimize campaign effectiveness.

Industry Knowledge and Innovation

• Maintain expert-level knowledge of the latest digital marketing trends, technologies, and retail industry best practices.
• Recommend innovative strategies to maintain competitive advantage.

Required Skills To Be Successful:

• Proficiency in digital marketing strategies and platforms.
• Excellent oral presentation and communication skills.
• Strong team leadership and people management abilities.
• Analytical skills with experience in using data visualization tools like Power BI and Looker.

What Qualifies You For The Role:

• Minimum 5 years of experience in a progressive retail multi-brand digital marketing leadership role.
• Proven track record of developing and implementing high‑ROI digital marketing strategies across SEO, SEM, Social Media, and Email Marketing.
• Exceptional oral presentation skills with the ability to articulate complex marketing strategies and results to executive management.
• Strong understanding of business analytics, Customer Data Platforms, and marketing automation platforms.
• Data‑driven decision making with a strong analytical mindset.
• Expertise in managing large digital marketing budgets and understanding of budgeting, forecasting, and P&L management in a retail context.