About Faux Consultancy. Founded in 2011, Faux is the Middle East's leading Public Relations and Events Consultancy, working in partnership with global brands, and the region's most exciting independent concepts. Based in Dubai, and working actively across the whole of the GCC, Faux is a trusted on-the-ground partner for brands focused on amplifying their visibility and commercial success in the region. Faux's client divisions focus solely on Fashion and Beauty, spanning the luxury and niche sectors. This sharp focus, along with the agency's legacy of over a decade of innovative brand representation, allows for a level of experience and insight that is unmatched. We are committed to providing the most qualitative, thoughtful and effective representation of our brands.
The PR Executive is a crucial support role within the PR team, providing support to the senior team across a range of activities including logistics management, reporting, client liaison, media and influencer liaison, supplier sourcing and negotiation, and beyond. The role is multifaceted, including both behind-the-scenes and public-facing aspects, and requires a confident personality, with a strong sense of proactivity and personal responsibility.
Strong relationships with regional media and influencers, and an in-depth understanding of the regional media landscape are key. An awareness of the global Fashion and/or Beauty industries is ideal, to provide services and advice with an understanding of the global context for Faux's portfolio of brands.
While previous agency experience is beneficial and valued in this role, it is vital that the candidate be an effective fit in terms of having a professional disposition, a proactive approach, and a determination to achieve great results.
RESPONSIBILITIES
o Generation and upkeep of client press kits for the accurate and appealing representation of brands to press
o Research, create and distribute press releases and media relations content to targeted media in line with the overarching strategy for clients
o Generation of positive news coverage for the clients, meeting monthly and seasonal KPIs, to constantly over-delivering on client expectations
o Schedule interviews, features, and/or public appearances for clients as required, in line with guidance provided by the senior PR team
o Support with monthly report compilation and distribution both internally, and externally o Attend regular client meetings or calls, compiling and sharing meeting notes and action points.
QUALIFICATIONS
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.