Key Responsibilities
- Identify and reach out to suitable influencers across platforms (Instagram, TikTok, Snapchat, YouTube, etc.).
- Support influencer onboarding and maintain ongoing communication.
- Prepare influencer briefs, track deliverables, and review content for brand alignment.
- Monitor influencer performance metrics and compile campaign reports.
- Stay updated on social media trends, audience preferences, and competitor activities.
- Support day-to-day operations of the affiliate program, including partner communication and onboarding.
- Track affiliate performance and prepare monthly reports.
- Assist in processing commissions and coordinating with finance for payouts.
- Maintain up-to-date partner records and contribute ideas to expand the affiliate network.
- Plan, schedule, and support execution of SMS marketing campaigns.
- Assist in message drafting while ensuring compliance and brand consistency.
- Monitor performance metrics to improve engagement and conversions.
- Collect and analyze data from analytics tools, influencer dashboards, and CRM systems.
- Assist in creating monthly performance and trend reports.
- Collaborate with marketing, creative, and retail teams to align influencer and SMS content with brand campaigns.
- Coordinate with design teams to ensure visuals meet brand and platform standards.
- Support communication with customer service to address social media inquiries or feedback.
- Help nurture relationships with influencers, customers, and brand advocates.
- Assist in organizing influencer collaborations, events, and giveaways.
- Contribute to efforts that build a positive and engaged online community.
Communication & Coordination
Qualifications
- Bachelor’s Degree in Marketing, Communications, Business, or related field.
Experience
- 3–4 years of experience in influencer, affiliate, or digital marketing roles.
Technical Skills
- Familiarity with social media platforms.
- Experience with marketing tools and analytics dashboards.
- Understanding of CRM systems and customer engagement tools.
- Basic knowledge of influencer and affiliate marketing workflows.