Content Marketing Manager à Italie

Designation: Social Media Manager

Job Overview

This hybrid role combines managing both Katch’s and clients' social media accounts, overseeing the agency's marketing efforts, and supporting new business pitches. The ideal candidate will have a strategic mindset, a passion for creativity, and the ability to manage multiple responsibilities effectively while delivering exceptional results for both the agency and its clients.

Key Responsibilities

Agency Brand Marketing

• Take ownership of the agency's marketing strategy and social media presence.
• Plan, develop, and execute campaigns to promote the agency's services, achievements, and expertise.
• Create compelling content that highlights case studies, team milestones, and client successes.
• Collaborate with internal teams to ensure consistent branding across all channels.
• Manage and grow the agency’s presence on platforms such as LinkedIn, Instagram, and TikTok.
• Monitor industry trends and competitor activities to position the agency as a thought leader. Client

Social Media Management

• Develop and implement tailored social media strategies to meet clients’ objectives.
• Manage and oversee content creation, including posts, videos, graphics, and campaigns.
• Schedule and publish content across platforms such as Instagram, Facebook, LinkedIn, X, TikTok, and others.
• Monitor analytics and performance metrics for clients, providing detailed reports and actionable recommendations.
• Engage with clients’ audiences to build community, manage inquiries, and foster brand loyalty.
• Collaborate with clients to understand their goals, preferences, and brand voice.

New Business Pitching Support

• Collaborate with the business development team to prepare and present winning pitches to prospective clients.
• Provide strategic input and ideas for prospective clients' social media needs during the pitching process.
• Assist in developing proposal decks that showcase the agency’s expertise and past successes.
• Participate in client pitch meetings to demonstrate industry knowledge and creative vision.

Social Media Paid Management

• Develop, execute, and optimize paid social media campaigns across various platforms (e.g., Meta Ads, LinkedIn Ads, TikTok Ads).
• Manage advertising budgets and ensure efficient allocation to maximize ROI.
• Monitor ad performance and adjust campaigns based on data-driven insights.
• Stay updated on paid advertising trends and platform updates to deliver cutting-edge strategies for clients and the agency.

Leadership and Strategy

• Stay updated on the latest social media trends, tools, and algorithms to keep clients and the agency ahead of the curve.
• Oversee and guide junior team members in content creation, management, and client servicing.
• Develop and implement strategies to drive business development, lead generation, and brand awareness.
• Collaborate with cross-functional teams (design, PR, management) to align marketing efforts with overall business goals.