Assistant Marketing Manager

Marriott Hotels Resorts; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading luxury hotel brand in Abu Dhabi is seeking an Assistant Marketing Manager. The role involves managing marketing initiatives and social media efforts to enhance brand presence. Candidates should have a bachelor's degree and 2-3 years of marketing experience, with strong communication skills and a passion for guest engagement. This position helps shape memorable experiences at one of the region's premier hotels.

Qualifications

• At least 2–3 years of experience as a Marketing Executive/Specialist.
• 1 year of experience as Assistant Marketing Manager preferred.
• Strong verbal and written communication skills.

Responsibilities

• Assist on marketing and PR related initiatives.
• Update and maintain digital channels.
• Coordinate with internal teams and external clients.

Skills

English copywriting

Social media management

Communication skills

Creativity

Teamwork

Education

Bachelor’s degree

Sales and marketing education

Tools

MS Excel

PowerPoint

Adobe Photoshop

Canva

CupCut

Job description

Description

Start Your Journey With Us

From the very first opening of the St. Regis New York St. Regis has stood as a symbol of uncompromising elegance and bespoke service. As the original house of luxury St. Regis continues to redefine modern luxury through great service. The St. Regis Abu Dhabi merges authentic Arabian hospitality with more than a hundred years of bespoke St. Regis tradition.

Crafted for modern connoisseurs who desire exceptional experiences, The St. Regis Abu Dhabi is the social epicenter for royalty, discerning travelers and luminaries in the art of living. The hotel comprises 283 elegantly appointed guest rooms, including 55 suites most of which boast breathtaking views of the Arabian Gulf and Abu Dhabi city, including the extraordinary Abu Dhabi Suite – the highest suspended suite in the world connecting the two Nation Towers.

The St. Regis is part of Marriott International, a brand leader offering the most powerful portfolio in the industry. With more than 30 leading brands and nearly 9,100 properties in 142 countries and territories, we give people more ways to connect, experience and expand their world. At the heart of The St. Regis our exceptional staff – whom we address as Hosts – are the ultimate luxury ambassadors dedicated to providing our guests with an exquisite stay and unforgettable experiences. Pursue your passion and grow your expertise at Abu Dhabi’s best address. The St. Regis Abu Dhabi has been awarded the prestigious Forbes Travel Guide 5‑Star Rating.

Position Purpose

Reporting directly to the Director of Marketing, the Assistant Marketing Manager is part of the voice of the hotel and will be responsible for assisting on marketing and PR related initiatives as well as overseeing and executing social media requirements. The Assistant Marketing Manager will be responsible for updating and maintaining up‑to‑date digital channels such as websites, independent restaurant sites, More Cravings events, etc., and handling influencer requests as needed. Part of the responsibilities includes covering social events on social media, therefore working hours may differ from normal working hours.

Must understand and comply with the policies and procedures of Marriott International.

Managing multiple projects at the same time will be required, and the candidate will have to successfully coordinate with internal teams, external clients and guests to provide excellent customer service through today’s modern technology and social media channels.

Assisting in implementing the marketing and PR strategy is within their scope of work as well as handling day‑to‑day requests.

The Assistant Marketing Manager also works as an extension of the press office to the entire marketing team and works closely with the appointed PR agency ensuring efficient, professional and courteous manners are followed. They are responsible for ensuring that through our PR communication processes the brand image and hotel identity are properly communicated and objectives are met.

The Assistant Marketing Manager will also assist in creating new concepts, handling events and logistics, and supporting sales activities as needed. The candidate will be responsible for organizing and executing photography and video production for the hotel’s social media and content creation to ensure the social media calendar is in line and properly managed. It is very important to keep track of monthly insights and statistics, understand trends and run the appropriate marketing campaigns, and analyse and restructure strategy for each campaign separately.

ESSENTIAL FUNCTIONS

• Confident with English copywriting. Arabic is also preferred.
• Develop and execute social media calendar.
• Create content for social media calendar.
• Work with partners to activate and leverage opportunities for maximizing hotel positioning.
• Respond to media enquiries and information requests for The St. Regis Abu Dhabi.
• Develop and maintain strong relations with the media community.
• Assist in coordination and hosting of incoming international/foreign media groups and individual visits to the hotel – utilising and liaising with international PR network and travel partner relationship contacts.
• Overlook review sites such as Tripadvisor to report on the sentiment of reviews and postings regarding the St. Regis Abu Dhabi, ensuring all details of the proposed programme are researched, fully communicated internally and executed through an effective communications plan.
• Ensure that all deadlines are met and each edition is delivered to a pre‑agreed timing plan.
• Identify through brainstorming sessions with key department heads opportunities to execute value‑added mailings to this database in line with the hotel’s revenue objectives.
• Work with the DFM team for online advertising, search engine marketing (SEM), search engine optimization (SEO), social media, e‑mail marketing, website & content development, and mobile marketing.
• Strong verbal and written communication skills.
• Sound computer skills and detailed knowledge of various computer programs, including a strong proficiency of MS Excel, PowerPoint, Adobe Photoshop, Canva, and CupCut.
• Review third‑party websites such as OTAs and blogs to ensure recent photos and information about the St. Regis Abu Dhabi are correct.
• Highly professional in appearance, character, and conduct.
• Positive attitude and team spirit.
• Effective interpersonal skills, resourcefulness, and creativity.
• Display passion for our guests and enthusiasm for the job.
• Ability to work under pressure and to adjust to flexible working hours.
• Use the Guest Communication e‑mail marketing tool to drive incremental rooms and ancillary revenue to hotels.
• Share monthly insights on production trends, booking and stay patterns, as well as channel analysis.
• Motivate the St. Regis Abu Dhabi associates to embrace social media and act as a resource for different departments to make various local initiatives more social.
• Assist in cross‑trainings and onboarding sessions with our hosts.

QUALIFICATION STANDARDS

Education

Bachelor’s degree required; additional education in sales and marketing fields preferred.

Experience

At least 2–3 years of experience as a Marketing Executive/Specialist or 1 year as Assistant Marketing Manager. Further experience in a supervisory position preferred.

At Marriott International we are dedicated to being an equal‑opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and our greatest strength lies in the rich blend of culture, talent and experiences of our associates. We are committed to non‑discrimination on any protected basis including disability, veteran status or other basis protected by applicable law.