Lead - Growth Marketing (Yubi Group, MENA Region)

Yubi Group; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading marketing firm in the MENA region is seeking an experienced Growth Marketing Lead to drive customer acquisition and retention efforts. The ideal candidate will have 7 to 10 years of experience in growth and digital marketing, along with proficiency in data analysis and performance marketing. Responsibilities include developing innovative strategies, managing paid advertising campaigns, and optimizing user engagement across various digital channels. Fluency in English is essential, and familiarity with the MENA market is highly desirable.

Qualifications

• 7 to 10 years of experience in growth marketing and digital marketing.
• Proven track record of driving successful growth initiatives.
• Hands-on experience with various digital channels and performance marketing.

Responsibilities

• Develop and implement growth marketing strategies for the MENA region.
• Execute user acquisition campaigns on digital platforms.
• Manage and optimize paid advertising campaigns.

Skills

Growth marketing

Digital marketing

Customer acquisition

Performance marketing

Data analysis

Communication skills

Education

Bachelor's/Master’s degree in marketing or related field

Tools

Google Ads

Facebook Ads Manager

Marketing automation tools

Job description

Lead - Growth Marketing (Yubi Group MENA Region)

Location: Dubai, United Arab Emirates

Experience: 7 to 10 years of relevant experience in growth marketing, digital marketing, and customer acquisition strategies.

Job Summary

We are seeking an experienced and data‑driven Growth Marketing Lead to spearhead our customer acquisition and retention efforts in the MENA region. In this role you will be responsible for developing and executing innovative growth strategies leveraging various digital channels, performance marketing techniques, and paid advertising platforms to drive user acquisition, engagement and revenue growth for Yubis products and services.

Key Responsibilities

• Growth Strategy Development: Formulate and implement comprehensive growth marketing strategies aligned with Yubis business objectives and target markets in the MENA region. Identify and capitalise on opportunities for user acquisition, retention and monetisation across multiple channels.
• User Acquisition and Performance Marketing: Design and execute effective user acquisition campaigns across various digital platforms with a strong focus on performance marketing and paid advertising channels (e.g. Google Ads, social media ads, display advertising, affiliate marketing). Continuously optimise campaigns for maximum ROI, cost‑effective user acquisition and efficient ad spend management.
• Paid Advertising Platform Management: Manage and optimise campaigns across diverse paid advertising platforms including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads and other relevant platforms in the MENA region. Stay up‑to‑date with platform updates, advertising trends and best practices to ensure effective campaign execution.
• Conversion Rate Optimization: Analyse user behaviour and funnel data to identify bottlenecks and opportunities for improving conversion rates. Implement A/B testing, personalisation and user experience enhancements to drive higher conversions and engagement.
• Marketing Automation: Leverage marketing automation tools and platforms to create personalised user journeys, nurture leads and deliver targeted messaging to drive user activation, retention and upsell/cross‑sell opportunities.
• Data Analysis and Reporting: Utilize various data analytics tools and techniques to measure and report on key performance indicators (KPIs), campaign effectiveness and return on investment (ROI). Derive actionable insights from data to inform strategic decision‑making and continuous optimisation.
• Cross‑Functional Collaboration: Work closely with cross‑functional teams including product engineering and customer success to align growth initiatives with overall business objectives.
• Budgeting and Resource Management: Develop and manage growth marketing budgets with a focus on efficient ad spend allocation and maximising ROI. Continuously evaluate and optimise resource utilisation for optimal performance.

Qualifications

• Bachelors/Master’s degree in marketing, business administration or a related field; advanced degree in a relevant discipline is preferred.
• 7 to 10 years of proven experience in growth marketing, digital marketing, customer acquisition roles and performance marketing with a strong track record of driving successful growth initiatives.
• Deep understanding of various growth marketing channels including paid advertising (Google Ads, social media ads, display advertising, affiliate marketing), SEO, content marketing, email marketing and social media marketing.
• Proficient in data analysis, interpreting metrics and using insights to inform marketing strategies and optimisations.
• Hands‑on experience with marketing automation tools, analytics platforms, CRM systems and paid advertising platforms (Google Ads, Facebook Ads Manager, etc.).
• Strong project management skills with the ability to manage multiple initiatives and prioritise effectively.
• Excellent communication and leadership skills with the ability to collaborate effectively with cross‑functional teams.
• Familiarity with the MENA region’s marketing landscape, cultural nuances and consumer behaviour is highly desirable.
• Fluency in English is essential; proficiency in Arabic or other regional languages is a plus.