Shopper Marketing Manager : Personal Care

Tiger Brands; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading FMCG company in Johannesburg is seeking a Shopper Marketing Manager for Personal Care. The role involves developing strategic plans to enhance brand participation and consumer engagement. Candidates should have a commercial bachelor's degree and 2-3 years of FMCG experience. Strong communication and project management skills are essential. This is a full-time role offering a dynamic work environment.

Qualifications

• 2-3 years work experience across FMCG Trade / Category / RM.
• Category management experience is advantageous.
• Experience in Brand Marketing is considered useful.

Responsibilities

• Motivate and deliver Shopper Research for insights.
• Develop strategic shopper plans in collaboration with Marketing.
• Manage promotional mechanics and pricing levels.
• Ensure timely execution of shopper marketing plans.
• Drive launch GTM to maximize impact in trade outlets.

Skills

Shopper Research

Strategic Planning

Revenue Management

Project Management

Communication Skills

Education

3-year bachelor's degree in a commercial field

Job description

Job title : Shopper Marketing Manager : Personal Care

Job Location : Gauteng, Johannesburg

Deadline : October 23, 2025

Overview

Job title : Shopper Marketing Manager : Personal Care

Job Location : Gauteng, Johannesburg

Deadline : October 23, 2025

WHAT YOU’LL BRING TO THE TABLE

• CATEGORY & SHOPPER UNDERSTANDING Motivates for & delivers Shopper Research, extracting key insights & delivering recommended action plans to leverage the associated growth opportunities
• STRATEGIC SHOPPER PLANS Works closely with Marketing to develop strategic shopper plans (including shopper presence, value, & engagement) in support of brand equity building, share gains, innovation launches, & purchasing behaviour to drive brand participation in targeted consumption occasions & usage, determining & managing associated shopper activation budgets. Collaborates with Trade Marketing to build Channel / Cluster “Look of Success,” launch GTM plans, & shopper campaigns to deliver the strategic shopper plans as well as Channel / Cluster / Customer specific initiatives to take advantage of identified basket conversion opportunities for category / brand. Supports Trade Marketing in building commercial arguments for customers & provides strategic shopper inputs into Joint Business Planning & Category Reviews. Quarterly strategy reviews are undertaken and Shopper Marketing Plans revised accordingly in response to changing market dynamics, new opportunities, & identified risks.

REVENUE MANAGEMENT

• Approach Work closely with Revenue Management & Trade Marketing to :
• Review packprice architecture by channel / cluster to meet shopper needs & optimise range performance for TB & the trade
• Determine optimised promotional mechanics & pricing levels by channel / cluster to drive brand switching & profitably build basket size / mix in line with shopper plans

PERFORMANCE MANAGEMENT

• Ensure that all shopper marketing plans are executed on time & in full, delivering the objectives / ROI set, timeously addressing delays & shortfalls
• Proactively drive launch GTM to maximise the impact & traction of brand innovations in targeted trade outlets
• Prepare routine reviews of category & brand performance (sales out / basket KPIs) detailing causes of gaps & proposing responsive actions to address shortfalls & capitalise on opportunities
• Support Trade Marketing in Customer Reviews & JBP Status Updates with shopper-led insights & recommendations on growth driving initiatives.

SHOPPER LEADERSHIP

• Leverage understanding of shoppers & their role of in category / brand growth to build credibility with & establish effective working relationships with marketing, Trade Marketing, RM, Sales, & Ops, whilst establishing credibility & influence with key customers

ANALYSIS & INSIGHTS

• Demonstrated understanding of the key processes of shopper analytics, with confidence in working across market, basket and research data to extract meaningful and actionable insights

PROJECT MANAGEMENT

• Effective project management skills, proactive performance management and commitment to the achievement of business objectives set

IMPACTFUL COMMUNICATION

• Strong communication and presentation skills to build compelling shopper stories that engage and influence both internal & external audiences securing their active support

SHOPPER LEADERSHIP

• Leverage understanding of shoppers & their role of in category / brand growth to build credibility with & establish effective working relationships with marketing, Trade Marketing, RM, Sales, & Ops, whilst establishing credibility & influence with key customers

ANALYSIS & INSIGHTS

• Demonstrated understanding of the key processes of shopper analytics, with confidence in working across market, basket and research data to extract meaningful and actionable insights

PROJECT MANAGEMENT

• Effective project management skills, proactive performance management and commitment to the achievement of business objectives set

IMPACTFUL COMMUNICATION

• Strong communication and presentation skills to build compelling shopper stories that engage and influence both internal & external audiences securing their active support

ESSENTIAL SKILLS & QUALIFICATIONS :

• 3-year bachelor\'s degree in a commercial field
• 2-3years work experience across FMCG Trade / Category / RM
• Category management experience is advantageous
• Time in Brand Marketing is considered useful
• Media / Advertising / Branding jobs