Senior Product Growth Manager - Lifecycle and CRM

M-KOPA; Remote; ZAR 1 282 000 - 1 603 000; Full time

Job summary

A leading fintech company in Durban, South Africa is seeking a Senior Product Growth Manager to drive scalable growth initiatives across multiple markets. The ideal candidate will design and own growth systems and frameworks, collaborate with cross-functional teams, and validate strategies through CRM execution. Candidates must have over 7 years of relevant experience, proven P&L accountability, and expertise in data-driven decision making. This is a unique opportunity to contribute to financial inclusion while advancing your career in a dynamic environment.

Benefits

Professional development programs

Family-friendly policies

Flexible working arrangements

Well-being support

Qualifications

• 7+ years experience with a track record of revenue growth.
• Demonstrated impact on business P&L and metrics.
• Hands-on experience in executing CRM campaigns.

Responsibilities

• Design growth systems and frameworks for marketing.
• Own activation and retention outcomes impacting P&L.
• Collaborate with cross-functional teams to drive insights.

Skills

Data-driven decision making

Cross-functional leadership

Segmentation modeling

Experimentation roadmaps

Lifecycle management

Customer insight analysis

Education

7+ years in growth, product marketing, or lifecycle roles

Experience in fintech, digital lending

Tools

CleverTap

Braze

Customer.io

HubSpot

MoEngage

Job description

Overview

We’re actively recruiting a Senior Product Growth Manager as we continue to scale our FinTech division at M-KOPA. You’ll turn data, experiments, and hands-on CRM execution into scalable growth systems that unlock financial inclusion for millions across Africa.

Impact

Own the growth systems that unlock financial inclusion for 7M+ customers across Africa. Architect segmentation frameworks, experimentation road maps, and lifecycle strategies that drive measurable revenue growth—while staying close enough to execution to personally validate what works. Your strategic decisions will influence product road maps, operational processes, and commercial priorities across 5 African markets, directly enabling millions of people to access products they’ve been traditionally excluded from.

The Opportunity

• Strategic ownership with execution validation: Design the growth infrastructure and segmentation frameworks that guide lifecycle strategy across markets, while personally building campaigns to validate hypotheses and prove what scales.
• Influence beyond marketing: Customer insights will inform product roadmaps, pricing strategies, and operational improvements. You’ll partner with GMs, Product leads, and Operations directors to drive business model evolution.
• Own revenue outcomes: Be accountable for activation, retention, and LTV metrics that directly impact P&L—design and execute the lifecycle systems that improve unit economics and drive sustainable growth.
• Build growth operating systems: Create the experimentation frameworks, segmentation models, and measurement dashboards that enable teams across 5 markets to execute consistently and scale efficiently.
• Commercial impact at scale: Work with Africa’s fintech dataset (7M+ customers, $2B+ credit) and distribution complexity (30,000 field agents + 300 telesales + digital) to solve problems around alternative credit, multi-market scaling, and PAYG unit economics.
• Mission-driven leadership: Your strategic decisions contribute to products that have displaced 2.1M+ tonnes of CO₂ and connected 2.5M people to their first internet access.
• What you’ll do: If you’re a growth operator ready to move beyond optimizing conversion rates for trivial products and want to build something that matters while accelerating your career in one of the world’s fastest-growing tech ecosystems, this is it.

What You’ll Do

This is a strategic leadership role that stays hands-on. You’ll spend 60% of your time designing frameworks, influencing cross-functional teams, and owning business outcomes—and 40% validating your strategies through direct execution in CRM platforms. You’ll architect the systems, then prove they work by building campaigns yourself.

• Architect growth systems and frameworks: Design segmentation models, experimentation road maps, lifecycle strategies, and measurement frameworks that guide how M-KOPA drives growth across markets. Build repeatable playbooks that Product, Operations, and Commercial teams use. Create the infrastructure (data models, scoring systems, journey templates) that enables consistent execution at scale.
• Own revenue and retention outcomes: Be accountable for activation rate, retention, churn, and LTV metrics that directly impact business P&L. Use lifecycle campaign optimization, product road map influence, pricing recommendations, operational process improvements, or commercial strategy input. Report to leadership on growth performance and strategic opportunities.
• Influence product and operations through data: Partner with Product teams to translate lifecycle insights into road map priorities. Work with Operations to redesign customer journey touch points. Collaborate with Commercial teams to refine pricing and segmentation. Conduct PMF analyses that define how we segment customers and prioritise features. Your customer behaviour insights shape what we build, not just how we market it.
• Validate strategies through hands-on execution: Personally build campaigns in CleverTap/Braze to test your strategic hypotheses before scaling them. Run experiments that prove which segmentation approaches work, which messaging resonates, which incentives drive conversion. Stay close to execution to maintain credibility and ensure strategies are grounded in reality.
• Lead cross-market growth initiatives: Design lifecycle strategies that work across Kenya, Nigeria, Uganda, Ghana, and South Africa—accounting for different customer behaviours, regulatory environments, and operational models. Build frameworks that enable local teams to execute while maintaining strategic consistency.
• Enable teams and build capabilities: Create dashboards, playbooks, and processes that help Product know what to build, Operations know how to optimise, and Commercial teams know where to focus. Develop segmentation frameworks and growth methodologies that outlast individual campaigns.

Requirements

• 7+ years in growth, product marketing, or lifecycle roles with clear progression from execution to strategic ownership—ideally at fintech, digital lending, subscription, or PAYG businesses in emerging markets
• Proven track record owning business outcomes: You’ve been accountable for revenue growth, unit economics, conversion rates, or LTV metrics—demonstrating direct impact on P&L
• Product influence and cross-functional leadership: Clear examples of using customer insights and data to influence product road maps, operational processes, or commercial strategies. You’ve partnered with Product, Operations, and GM-level stakeholders to drive decisions beyond marketing
• Strategic framework builder: You’ve designed segmentation models, experimentation road maps, PMF analyses, or growth playbooks that others use. You create systems and infrastructure, not just execute within them
• Maintained hands-on execution capability: Despite seniority, you still personally build campaigns in CRM platforms (CleverTap, Braze, Customer.io, HubSpot, MoEngage) to validate strategies and stay grounded in execution reality
• Sophisticated analytical approach: You think in segmentation → funnel analysis → hypotheses → prioritization → testing → measurement. You bring structured problem-solving, not just marketing tactics

The Why

This is growth leadership that stays technical. You’ll design strategic frameworks that guide lifecycle marketing across 5 African markets while personally validating them through hands-on execution in CRM platforms. You’ll influence product road maps with customer insights, shape operational processes with lifecycle data, and own revenue outcomes that directly impact business performance.

The problems are genuinely hard: alternative credit lifecycles, PAYG unit economics optimisation, multi-market scaling with 30,000+ field agents, coordination across digital/telesales/field channels. The dataset is world-class (7M+ customers, billions in transactions). The impact is real (financial inclusion for millions). The autonomy is significant (you’ll shape strategy and prove it works).

If you’re a senior growth operator who’s built strategic frameworks and stayed hands-on with execution, who influences Product teams and builds campaigns yourself, who owns business outcomes and validates strategies through testing—and you want to apply that rare combination where it unlocks financial inclusion at scale—this is it.

Team Overview

Report to the Head of Product - Growth as a senior member of the Product - Growth team. Work alongside analytics engineers, data scientists, product managers, and growth campaign coordinators. Partner closely with market GMs, Product leads, Operations directors, Telesales managers, and Field Sales leaders across 5 African countries to align growth strategy with business priorities and operational realities.

Location & Benefits

• Fully remote role within UTC -1 to UTC +3 time zones
• Work with diverse teams across UK, Europe, and Africa
• Professional development programs and coaching partnerships
• Family-friendly policies and flexible working arrangements
• Well-being support and career growth opportunities

Our Mission & Our Impact

We create financial inclusion for the traditionally excluded through a fair, flexible, customer-centric financing model. We strive to drive greater inclusion of women, youth, and low-income communities.

• Connected: 2.5 million first-time mobile internet users connected
• Prosperous: 62% of customers use M-KOPA smartphones for income generation, with 35,000+ livelihoods created for agents
• Green: 2.1 million tonnes of CO₂ avoided through clean energy products, with over 127,700 circular economy products provided

Ready to build growth systems that create real-world financial inclusion while advancing your career in fintech?

Why M-KOPA? At M-KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on-the-job training. We support individual journeys with family-friendly policies, prioritize well-being, and embrace flexibility.

Join us in shaping the future of M-KOPA as we grow together. Explore more at m-kopa.com.

Recognized four times by the Financial Times as one of Africa’s fastest-growing companies (2022, 2023, 2024 and 2025) and by TIME100 Most influential companies in the world (2023 and 2024), we’ve served over 6 million customers, unlocking $1.5 billion in cumulative credit for the unbanked across Africa.

Important Notice M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply. M-KOPA explicitly prohibits forced or child labor and respects the rights of employees to freely terminate their employment on notice. We do not collect or charge any money as part of the recruitment process. Applications are reviewed on a rolling basis. Shortlisting and interviews may occur at any stage. We reserve the right to close the vacancy early if a suitable candidate is found. Pre-employment background checks may include criminal records, identification verification, and employment references.