Senior Paid Performance Media Specialist

Webwiser; Cape Town; On-site; ZAR 650 000 - 800 000; Full time

Job summary

A leading digital marketing agency in Cape Town is seeking a Senior Paid Performance Media Specialist to drive impactful online campaigns. The ideal candidate has five years of experience in digital media, a Bachelor's degree in marketing, and proficiency across multiple ad platforms. This role requires strong analytical skills and creativity to craft effective strategies that resonate with target audiences. Join a dynamic team dedicated to innovation and excellence.

Benefits

Dynamic and inclusive work environment

Opportunities for professional growth

Competitive compensation packages

Qualifications

• Five years of proven success in planning and managing paid digital media campaigns.
• GAIQ certification preferred.
• Experience from the fashion or sports retail industry is a plus.

Responsibilities

• Formulate comprehensive digital paid media strategies.
• Evaluate data from various platforms to refine campaigns.
• Define target audiences and understand their behaviors.

Skills

Digital media campaign management

Data analysis

Creativity

Stakeholder engagement

Multi-channel marketing

Education

Bachelor’s Degree in Marketing or equivalent NQF Level 7

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Job description

Overview

At WBWR, we’re not just a digital experience and ecommerce marketing agency – we’re trailblazers in redefining online success. We’re on a mission to empower brands and businesses with unparalleled digital strategies that transcend boundaries and elevate customer experiences to new heights.

What Sets WBWR Apart: Passion for Performance: We thrive on results. Our unwavering commitment to delivering measurable and impactful outcomes sets us apart. Every campaign, every project is a testament to our dedication to excellence. Innovation at the Core: At WBWR, we don’t just keep up with trends; we set them. Our culture fosters innovation, encouraging our team to push boundaries, embrace challenges, and pioneer solutions that redefine the digital marketing landscape. Collaborative Synergy: We believe in the power of collaboration. Our diverse team brings together a wealth of expertise, perspectives, and talents, creating a dynamic environment where creativity flourishes, and ideas come to life.

Current Opportunity: Senior Paid Performance Media Specialist

Key Responsibilities

• Formulate and execute comprehensive digital paid media strategies aimed at enhancing online reputation and driving business growth for the brands we work on.
• Evaluate and interpret data sourced from social platforms, Google, and revenue reports to refine and optimise campaigns, providing valuable insights for future recommendations.
• Define target audiences, thoroughly understanding their characteristics, behaviours, and media consumption habits.
• Craft and implement paid multi-channel initiatives, ensuring they not only meet but surpass campaign objectives.
• Engage with stakeholders to effectively communicate the advantages of the digital paid media framework, fostering awareness and understanding.
• Establish and cultivate robust relationships with clients and agency partners, ensuring seamless collaboration for the successful execution of campaigns.
• Monitor paid media channels closely, ensuring that the delivery aligns with set objectives and goals.
• Conduct vigilant tracking and quality assurance of campaigns, guaranteeing cost-effective and impactful solutions.
• Conduct in-depth analysis and reporting on campaign performance, facilitating necessary amendments and providing insights to optimise future campaigns.

Requirements

• Five years of proven success in planning and managing paid digital media campaigns.
• Holds a Bachelor’s Degree or equivalent qualification at NQF Level 7 in marketing with a minimum of three years of academic achievement.
• Proven experience and portfolio will also be considered.
• Possesses GAIQ certification (Google Analytics Certification), providing an advantageous edge in analytics expertise.
• Demonstrates a creative mindset, showcasing an ability to generate innovative ideas, a keen eye for design, and a profound understanding of the impactful role storytelling plays in connecting with and motivating consumers.
• Ideally brings experience from the fashion or sports retail industry.
• Experience across channels such as Google Ads, Meta Ads, TikTok Ads, etc.

What WBWR Offers

A dynamic and inclusive work environment. Opportunities for professional growth and skill development. Competitive compensation packages. Exciting projects with leading brands and businesses.

About Us

At the forefront of innovation, WBWR combines creativity, data-driven insights, and cutting-edge technology to craft digital experiences that captivate and convert.

Join Our Team

Are you ready to be a part of a team that doesn't just meet expectations but exceeds them? WBWR is expanding, and we’re on the lookout for passionate individuals who are ready to make a mark in the digital experience and ecommerce marketing realm. Please apply to this job posting, if you’ve got the basics, we will invite you for a chat as your personality is as important to us as your skills.