Search - Performance Specialist

dentsu; Sandton; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A leading digital marketing firm in South Africa is seeking a skilled Paid Search Specialist to manage and execute campaigns aligned with client goals. The role requires strong analytical skills, effective relationship management, and expertise in platforms like Google Ads and Bing. Responsibilities include optimizing campaign performance and ensuring seamless communication with clients. Join a collaborative team to help drive client success in a fast-paced environment.

Qualifications

• Experience with Google Ads and Bing is essential.
• Strong understanding of digital performance metrics.
• Excellent relationship management skills.

Responsibilities

• Implement and execute Paid Search campaigns.
• Manage client relationships and expectations.
• Provide performance reporting and insights.

Skills

Implementation of Paid Search campaigns

Optimisation of Google Ads

Client communication

Analytical skills

Project management

Job description

The purpose of this role is to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets. Experience in other paid platforms is beneficial.

Job Description :

Key responsibilities :

• Works on multiple, large or complex clients and develops overall strategy and goals for the Performance team
• Provides day to day implementation, optimisation and upload of client campaigns through direct input within Google Ads, Bing.
• Liaises with vendors and third-party reps to maintain and develop relationships and build knowledge of new features and betas
• Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
• Provides accurate client communication that details performance and return on investment via campaign reporting and analysis
• Contributes towards overall Digital recommendations in line with Dentsu performance and client objectives
• Ensures best practice and innovation in all Paid Social activities
• Advise and share information on Dentsu Performance digital Capabilities, communications, and services with the wider organisation (media brands).
• Research solutions and make recommendations to all relevant teams regarding digital innovation
• Ensures best practice, consistency and innovation in all Performance activities
• Ensures the Performance offerings are aligned with clients' objectives and organisation
• Ensures knowledge-sharing across teams and engages in cross-channel strategic planning
• Plans accounts and growth opportunities, working closely with the Media Brands
• Liaises with channel leaders to standardise work output across the Performance disciplines
• Daily updates of Budget Trackers

Client Service

• Day to Day management, relationship and financial health of the account needs to be managed.
• Managing media brand expectations.
• Day to day administration – meeting minutes, agendas and timing plans.
• Deadline and Project management
• Strategy guidance and input in order to drive the business objectives.
• Attending status / other meetings with media brands.
• Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by you and your team.
• Attend key client meetings
• Uphold a positive working culture.
• Represent Dentsu Performance in a professional and positive manner with both internal and external stakeholders and in doing so reflects the values of the Dentsu.

Commercial and service ownership

• Ensuring processes are in place with the rest of the team to deliver streamlined campaign performance and delivery
• Manage overspend and underspend – Track monthly across all clients
• Budget trackers to be updated on a daily basis