Programmatic Specialist

Dentsu Aegis Network; Sandton; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A leading digital marketing firm seeks a Programmatic Trader in Sandton to develop and execute innovative strategies for clients. You will manage audience targeting, optimize campaigns using top DSPs, and educate clients on programmatic capabilities. The role requires 3-5 years of experience and a strong understanding of the programmatic landscape. Join a collaborative team focused on driving brand awareness and performance excellence in a full-time, permanent position.

Qualifications

• 3-5 years of experience in programmatic advertising or digital marketing.
• Advanced knowledge of DSP and ad server functionalities.
• Ability to manage client expectations and deliverables.

Responsibilities

• Collaborate with Digital Performance teams for innovative strategies.
• Develop and maintain playbooks for campaign setup and optimization.
• Educate clients and stakeholders on programmatic capabilities.
• Ensure quality of work and manage project deadlines.

Skills

Audience segmentation

Targeting strategies

DV360

The Trade Desk

Performance tracking

Google Analytics

Campaign optimization

Brand safety

Job description

Job Description

The purpose of this role is to collaborate with the Digital Performance teams across disciplines to develop and execute innovative and creative solutions and strategies for our clients across Programmatic platforms. This role requires you to develop best in class strategies and implementation across the Programmatic Performance disciplines on assigned clients.

Key responsibilities

• Advanced knowledge of audience segmentation and targeting strategies, including first-party data onboarding, lookalike modeling, and contextual targeting.
• Advanced skills implementing and optimising via DV360 and other DSPs (e.g., The Trade Desk, Amazon DSP, MediaMath) and ad servers (e.g., Campaign Manager 360).
• Familiarity with analytics platforms such as Google Analytics, Adobe Analytics, or similar for performance tracking and attribution modelling.
• Leads innovation initiatives, testing new formats (e.g., CTV, audio, DOOH) and emerging technologies.
• Develops and maintains playbooks for campaign setup, optimization, and reporting.
• Creates Programmatic strategic and tactical plans with a focus on driving brand awareness through to conversion based objectives
• Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations
• Applies daily campaign pacing adjustments to deliver campaign budgets and performance
• Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client.
• The trader can select the right KPI's and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns
• Maintains an in-depth knowledge of the Programmatic ecosystem, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
• Works directly with the internal digital team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly
• Educates clients and internal stakeholders on programmatic capabilities, trends, and performance insights.
• Responsible for the operational success of accounts, ensuring deliverables are met on time and on budget
• Exports data from the ad server interface and combines it in a correct way with DSP data points if needed
• Ensures both yourself and the team are skilled up across programmatic platforms
• Working closely with the Senior Management Team to share improvement ideas, feedback on team & present results.

Client Service 20%

• Managing media brand expectations
• Deadline and Project management
• Strategy guidance and input in order to drive the business objectives.
• Responsible for the quality of work.
• Attend key client and media brand meetings
• Support and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaboration

Experience

• 3-5 Years: Mid

Location

Sandton

Brand

Amplifi

Time Type

Full time

Contract Type

Permanent