Product Specialist And Marketing | Hardware | Cape Town

Salesworx Recruitment (Pty) Ltd; Cape Town; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading recruitment agency is looking for a Product Specialist & Marketing Coordinator to drive growth and enhance visibility for the iconic WD-40 brand in Cape Town. The ideal candidate will have at least 3 years of experience in product marketing, strong communication and analytical skills, and be confident working with various teams. This full-time role includes responsibilities like managing brand assets, coordinating promotions, and providing product training. Benefits include a CTC of R25, and the position offers a mid-senior level career progression.

Benefits

Cell-phone

Laptop

Qualifications

• Minimum of 3 years' experience in marketing, trade marketing, and product support.
• Must have a valid motor vehicle driver's licence.
• Clear criminal background required.

Responsibilities

• Develop a deep understanding of all WD-40 products.
• Conduct training sessions for the sales team and customers to enhance product knowledge.
• Manage brand assets and ensure marketing materials align with guidelines.
• Coordinate national promotions and tactical campaigns.
• Analyze digital engagement metrics and recommend improvements.

Skills

Strong communication skills

Organisational skills

Analytical skills

Confidence working with cross-functional teams

Job description

Product Specialist and Marketing | Hardware | Cape Town
2 days ago Be among the first 25 applicants
Our client is seeking a hands‑on, energetic Product Specialist & Marketing Coordinator to drive growth, enhance visibility, and elevate product excellence for the iconic WD-40 brand.

Responsibilities

• Develop a deep and comprehensive understanding of all WD-40 products, including features, benefits, applications and technical specifications.
• Act as the organisation's primary product knowledge expert for internal teams, distributors and external customers.
• Conduct formal training sessions for the sales team, key accounts and customers to enhance product knowledge and application expertise.
• Provide technical support by answering product-related inquiries, troubleshooting issues and offering professional usage recommendations.
• Ensure all marketing materials, packaging updates, POS elements and communications are fully aligned with WD-40's global brand guidelines.
• Manage brand assets including logos, imagery, content libraries and approved marketing elements.
• Coordinate national promotions, in-store activations, tactical campaigns and retailer-specific programs.
• Assist in compiling promotional calendars and collaborate with the sales team to identify growth opportunities.
• Evaluate promotion effectiveness, monitor ROI and prepare post-campaign performance reports.
• Support the development and management of digital assets including social media posts, website updates and digital campaign materials.
• Provide product-accurate content for retailers' online listings and distributor platforms.
• Analyse digital engagement metrics and recommend improvements to enhance online presence.
• Develop and maintain planograms, merchandising guidelines and shelf layout documents.
• Coordinate the rollout of POS materials such as wobblers, shelf-talkers, banners, gondola ends and activation kits.
• Gather customer and distributor insights to support product positioning and new product development.
• Present insights and strategic recommendations to the internal leadership team and WD-40 Europe.
• Provide the sales team with up-to-date product information, technical guidance and promotional tools.
• Build and maintain strong relationships with distributors, retailers and key customers to ensure satisfaction and resolve technical concerns.
• Maintain and update the marketing budget tracker, process supplier invoices and monitor spend versus budget.
• Maintain accurate records of customer interactions, product inquiries, trade visits and market observations.

Qualifications

• Minimum of 3 years' experience in marketing, trade marketing and product support.
• Strong communication, organisational and analytical skills.
• Confidence working with retailers, distributors and cross-functional teams.
• Must have a valid motor vehicle driver's licence.
• Clear criminal background required (will be checked for all candidates).

Benefits

• CTC: R25,.
  Includes: Cell-phone and laptop.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Retail