Paid Media Strategist

Bebeepaidmediaspecialist; Johannesburg; On-site; ZAR 350 000 - 500 000; Full time

Job summary

A dynamic marketing agency is seeking a Paid Media Specialist to manage ad budgets and drive campaign success. The role includes overseeing significant monthly budgets, conducting detailed performance analysis, and leading A/B testing initiatives. Ideal candidates will have 2-4 years of experience, proficiency in Google Ads and Meta Ads Manager, as well as strong analytical skills in Google Analytics and Excel. Join us to make a significant impact in our growing team in Johannesburg, South Africa.

Qualifications

• 2–4 years of hands‑on experience managing paid media campaigns (in‑house or agency).
• Proven expertise in Google Ads (Search, Shopping) and Meta Ads Manager.
• Strong analytical skills with proficiency in Google Analytics and Excel/Sheets.

Responsibilities

• Oversee and manage significant monthly ad budgets to hit KPIs.
• Conduct performance analysis and create clear client‑facing reports.
• Lead A/B testing initiatives for ads and landing pages.

Skills

Managing paid media campaigns

Google Ads

Meta Ads Manager

Analytical skills

Google Analytics

Excel/Sheets proficiency

Job description

Job Position :

We are searching for an expert Paid Media Specialist to assume key responsibilities in our organization.

Budget Management

Oversee and manage significant monthly ad budgets, ensuring efficient spend to hit KPIs like Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), and Lifetime Value (LTV).

Deep‑Dive Analysis

Conduct weekly and monthly performance analysis, translating complex data into actionable insights and clear client‑facing reports.

Testing & Innovation

Lead A/B testing initiatives for landing pages, ad creative, and audience segments to find new growth levers.

Essential Qualifications

• 2–4 years of hands‑on experience managing paid media campaigns (in‑house or agency)
• Proven expertise in both Google Ads (Search, Shopping) and Meta Ads Manager
• Strong analytical skills with proficiency in Google Analytics and Excel / Sheets (pivot tables, VLOOKUPs)