Marketing Manager & Micromobility Products & Services

Peugeot Sport (Stellantis Motorsport); Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading automotive company is seeking a Marketing Manager to lead the launch and growth of micromobility products across South Africa and Sub-Saharan Africa. The successful candidate will develop marketing strategies, manage budgets, and drive sales growth while collaborating with distributors. The role requires 5+ years of marketing experience and strong communication skills, particularly in mobility and IoT sectors. This is an exciting opportunity to shape sustainable urban mobility solutions in Africa.

Qualifications

• 5+ years of marketing experience with focus on mobility or related sectors.
• Proven track record of managing multi-country marketing campaigns in Africa.
• Strong understanding of ecosystem-driven products such as finance and IoT.

Responsibilities

• Develop strategies to position the brand as a leader in urban mobility.
• Implement Go-to-Market tactics to accelerate product sales.
• Collaborate with distributors to refine their Go-to-Market plans.
• Manage the overall marketing budget and monitor spend effectiveness.
• Lead integrated marketing campaigns across various media.

Skills

Marketing experience

Stakeholder management

Communication skills

Negotiation skills

Multicultural environment adaptability

Education

Bachelor’s degree in marketing or related field

Master’s degree preferred

Job description

Overview

JOB TITLE: Marketing Manager – Micromobility Products & Services

DEPARTMENT: Micromobility - SSA

BRANCH: South Africa

REPORTS TO: Director Micromobility SSA & SA

PURPOSE OF POSITION: The role requires an experienced and strategic Marketing Manager to lead the launch and growth of our Micromobility products and services across South Africa and key Sub-Saharan African markets. This role will be central to building and managing the ecosystem that integrates micro-financing, insurance, IoT solutions, charging infrastructure, and service networks, while driving sales growth and supporting distributors with robust Go-to-Market strategies.

This is an exciting opportunity to shape the future of micromobility in Africa, driving sustainable, affordable, and innovative solutions that transform urban transport ecosystems. The successful candidate will be part of a forward-thinking team committed to redefining mobility for millions of people in the continent.

Minimum Qualifications / Requirements

Bachelor’s degree in marketing, Business Administration, or related field (master’s preferred).

Skills, Requirements and Experience

• 5+ years of marketing experience, with at least 3 years in mobility, automotive, fintech, or IoT sectors.
• Proven track record of managing multi-country marketing campaigns in Africa.
• Strong understanding of ecosystem-driven products (finance, insurance, IoT, infrastructure).
• Excellent communication, negotiation, and stakeholder management skills.
• Ability to thrive in fast-paced, multicultural environments.

Key Duties and Responsibilities

• Strategic Marketing Leadership
  • Develop and execute marketing strategies to position our brand as a leader in sustainable urban mobility.
  • Drive adoption of micromobility solutions across diverse African markets.
• Go-to-Market Strategy & Sales Growth
  • Design and implement Go-to-Market tactics and strategies to accelerate product sales.
  • Localize GTM approaches to fit the unique dynamics of South Africa and Sub-Saharan Africa.
• Distributor Support & Ecosystem Development
  • Collaborate with distributors to develop and refine their Go-to-Market plans.
  • Evaluate and sign off on distributor action plans and budget requirements to ensure accountability and ROI.
  • Oversee marketing initiatives for the broader ecosystem, including micro-financing, insurance, IoT-enabled services, and charging/service networks.
• Marketing Budget & Governance
  • Manage the overall marketing budget, ensuring efficient allocation of resources.
  • Ensure strict adherence to procurement governance standards and compliance with corporate policies.
  • Monitor spend effectiveness and optimize investments across campaigns and partnerships.
• Brand & Communication Management
  • Lead integrated marketing campaigns across digital, social, experiential, and traditional media.
  • Develop compelling narratives around sustainability, affordability, and innovation.
  • Manage PR, events, and stakeholder communications.
• Customer Insights & Analytics
  • Conduct market research to understand consumer behavior, regulatory environments, and competitive landscapes.
  • Use data-driven insights to refine marketing strategies and measure ROI.

Key Competencies

• Strategic thinker with strong execution skills.
• Deep knowledge of African consumer markets and distribution networks.
• Passion for sustainability and innovation in urban mobility.
• Strong analytical and problem-solving abilities.
• Collaborative leadership style with cross-functional team management experience.

“At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams, will allow us to better meet the evolving needs of our customers and care for our future.”