Primary Purpose
To coordinate and support marketing activities while also producing and overseeing graphic design work. Serve as a bridge between marketing strategy, content creation, visual design, and implementation across digital and print channels.
Key Responsibilities:
- Graphic Design & Visual Content Creation
- Design digital and print collateral: social media graphics, banners, posters, brochures, email campaigns, presentations, signage.
 - Maintain and uphold brand identity and visual guidelines.
 - Prepare files for print and/or digital use (ensure correct resolution, colours, formats, etc.).
 
 - Marketing Campaign Coordination
- Assist in planning marketing campaigns (digital, print, outdoor, events).
 - Coordinate timelines, assets, approvals, and handovers between teams (marketing, sales, external vendors).
 - Ensure that all graphics/materials are delivered on schedule.
 
 - Content Development
- Collaborate with marketing copywriters and content team for copy + visuals.
 - Support content repurposing (e.g. adapting visuals for social media, web, newsletters).
 
 - Digital & Social Media Support
- Create graphics for social media posts, digital ads, website banners.
 - Monitor performance of visual content and suggest improvements.
 
 - Vendor/Print Liaison
- Coordinate with printers, external designers, or other vendors for production of materials.
 - Review proofs, ensure print quality, manage delivery timelines.
 
 - Brand Management
- Maintain consistency of branding across all communication channels.
 - Maintain digital asset libraries (images, logos, templates).
 
 - Marketing Administrative & Reporting Support
- Maintain marketing schedules, project trackers.
 - Help prepare reports on campaign performance, asset usage, design requests, budgets.
 - Assist with budgeting for marketing graphics/design expenses.
 
 - Quality Control
- Check designs for correctness (spelling, layout, adherence to brief).
 - Ensure designs are technically usable (print/formatting) and that files are properly archived.
 
 - Continuous Learning & Trend Monitoring
- Stay updated on design software/tools, visual trends.
 - Propose enhancements to workflows, design tools, templates.