Manager Wholesale Activations - EM South (6 Month Maternity Cover)

Adidas Group; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading global sports brand is seeking a Marketing Manager for its Cape Town location. The role involves executing marketing strategies at key accounts, managing budgets, and supporting sales initiatives to drive brand leadership. Candidates should have over 5 years of marketing experience with strong skills in negotiation, project management, and cross-functional communication. A university degree in Business or Marketing and fluency in English are required.

Qualifications

• 5+ years of experience in marketing, particularly in brand management and trade marketing.
• Fluent in English and capable of clear communication.
• Experience dealing with cross-functional organizations.

Responsibilities

• Implement and analyse account-specific marketing plans.
• Manage the budget and execution of marketing plans.
• Support sales with account planning and presentations.
• Contribute to achieving team objectives and KPIs.

Skills

Interpersonal skills

Negotiation

Influencing skills

Project management

Communication skills

Presentation skills

Excel

PowerPoint

Education

University degree in Business or Marketing

Job description

Job Location: Western Cape, Cape Town. Deadline: January 25, 2026.

Purpose & Overall Relevance For The Organization

• Ensure industry-leading execution and commercial impact of adidas marketing concepts at selected key-accounts and field-accounts. Drive brand leadership at customers’ point of purchase, with a focus on sell-out.

Key Responsibilities

• Implement and analyse competitive/customised account specific marketing plans, linked to the strategic account plans and brand strategy, for selected key accounts and field accounts.
• Manage budget & execution of the account marketing plans with sales.
• Coordinate with sales and retail to deliver concepts, on time at customer level.
• Assist with tracking implementation, ROI and discuss findings/conclusions with sales and retail teams.
• Cooperate with sales & retail teams, act as the key contact to the accounts marketing team.
• Review and suggest account business opportunities, on category level, to identify growth opportunities.
• Support the sales and marketing teams in account planning and excellence in sell-in presentations, be it during seasonal sell-in meetings or strategic account meetings.
• Relay in-store communication needs to the brand marketing team.
• Contribute to the achievement of team objectives and KPIs.
• Other duties as assigned by supervisor.

KPI’s

• Brand Health KPI’s (brand momentum, net promoter score, spontaneous purchase intent, etc.).
• Market share.
• Market share vs plan.
• GTM responsibilities.
• Execution excellence in brand concepts/stories.

Key Relationships

• Senior Manager Omnichannel Marketing EM South.
• Peers reporting into Senior Manager Omnichannel Marketing EM South.
• EM South Retail/WHS/Franchise team.
• Local sales and customer service team.
• VM team.
• Brand Activations team.
• Operations teams.
• Retailers.
• Suppliers.

Knowledge, Skills Abilities

• Good interpersonal, negotiation & influencing skills.
• Good project manage expertise.
• Experience in the field of trade and consumer marketing with a focus on lifestyle & fashion.
• Functional expertise with sales/retail, ideally as key account manager.
• Excellent communication and presentation skills.
• Experience in dealing with cross functional organizations.
• Good Excel and PowerPoint skills.

Requisite Education And Experience / Minimum Qualifications

• University degree in Business or Marketing.
• +5 years equivalent professional experience, ideally in Marketing with a focus on Brand Management and Trade Marketing.
• Fluent in English.