Content and Marketing Strategist

HireHawk; Remote; ZAR 300 000 - 400 000; Full time

Job summary

A dynamic marketing agency is seeking a LinkedIn Content and Marketing Strategist to develop and execute personal branding strategies for founders and executives. This remote position requires strong writing skills and deep expertise in LinkedIn. The strategist will create engaging content, manage feedback sensitively, and align marketing efforts with business growth objectives. Ideal candidates should have experience in managing personal brands and a proactive approach to content performance. The role offers access to a robust perk marketplace and flexible payment options.

Benefits

Access to a $200k+ perk marketplace

Access up to 50% of approved earnings before payday

On-time, in-currency pay

Qualifications

• Deep, hands-on LinkedIn expertise is a necessity.
• Proven experience managing founder or executive personal brands required.
• Strong emotional intelligence when working with founders.

Responsibilities

• Develop and manage LinkedIn personal branding strategies for founders.
• Create a variety of content such as posts and case studies.
• Ensure alignment between marketing output and sales objectives.

Skills

LinkedIn expertise

Content performance management

Copywriting with authentic tone

Strong project management

Strategic thinking

Job description

Job Type: Full-time, long-term contractor
Workplace: Remote
Schedule: Full-time, aligned with U.S. business hours (Eastern Time Zone)
Compensation: $1,500 - $2,000 USD

We're seeking a self-driven LinkedIn Content and Marketing Strategist to join our team full-time. This versatile role combines content creation, design, and video strategy for founder-focused personal branding. You'll work independently to manage end-to-end content production while collaborating on overall brand direction. The position requires strong writing skills, adaptability, and a proactive mindset. Perfect for someone who thrives wearing multiple hats in a dynamic marketing environment.
Own and execute a LinkedIn-centric marketing strategy for founders and executives, turning personal brands into lead-generating, credibility-building assets that support sales outreach and business growth.

1. Founder Personal Brand Strategy (Primary)

• Develop and own LinkedIn personal branding strategies for founders/executives
• Translate founder voice, lived experience, and POV into authentic content
• Balance personal storytelling with company positioning and commercial goals
• Optimize profiles to support outcomes (leads, speaking gigs, authority)

2. Content Strategy & Execution

• Build and manage LinkedIn content calendars (daily or high-frequency posting)
• Create posts, thought leadership pieces, case studies, and narrative content
• Stay current with LinkedIn content trends and algorithm behavior
• Ensure content feels native, human, and non-generic

3. Collaboration & Client Management

• Run weekly or regular planning sessions with founders to extract content ideas
• Act as a strategic partner, not just a content producer
• Manage feedback sensitively — founders are highly protective of voice and tone

4. Revenue & Sales Enablement Alignment

• Create content that supports sales outreach and lead nurturing
• Align marketing output with KPIs like:
  • Leads generated
  • Call bookings
  • Engagement tied to business goals (not vanity metrics)
• Work closely with sales to ensure messaging consistency

Requirements

• Deep, hands-on LinkedIn expertise (non-negotiable)
• Proven experience managing founder or executive personal brands
• Direct responsibility for content performance, not just posting
• Demonstrated ability to write in multiple distinct founder voices
• Experience tying content to real outcomes (leads, visibility, authority)
• Native understanding of what actually works on LinkedIn today
• Strong strategic thinking + execution (can plan and write)
• Exceptional copywriting with a human, authentic tone
• High emotional intelligence when working with founders
• Strong project management (can handle multiple clients/accounts)

Benefits

• Access to a $200k+ perk marketplace with instant discounts on 150+ services
• Access up to 50% of approved earnings before payday (no credit checks or fees)
• On-time, in-currency pay