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A fast-growing company is seeking a Lead Qualification and Sales Enrichment Specialist to work remotely in South Africa. This role requires meticulous research and data analysis to identify qualified leads and support the sales team. Candidates should have 2-3 years of experience in a relevant role and be proficient with CRM systems such as Salesforce and HubSpot. Strong attention to detail and communication skills are essential for success in this position.
Remote
JOB ID - 15674
Location: Remote (Offshore) | Type: Full-Time
Our client is a fast-growing company with a dynamic sales and marketing engine. They are seeking a meticulous and analytical professional to serve as a critical link between their marketing efforts and their high-performing sales team.
We are seeking a highly detail-oriented and analytical Lead Qualification and Sales Enrichment Specialist to join our client's team. This is a crucial remote role for a professional who excels at turning raw data into actionable sales intelligence.
Your primary mission will be to meticulously research, qualify, and enrich all inbound and outbound leads, ensuring the Sales Development and Account Executive teams only pursue the most promising opportunities. You will be responsible for defining what a "qualified" lead is and preparing the groundwork for high-conversion outreach.
Lead Qualification: Methodically vet high-volume inbound leads against our client's ideal customer profile (ICP) and qualification criteria (e.g., BANT/MEDDIC principles) to determine sales readiness.
Data Enrichment & Research: Conduct deep, targeted research on companies and contacts using tools like LinkedIn Sales Navigator and other databases to identify key decision-makers and gather relevant business context.
Process & Pipeline Hygiene: Ensure meticulous organization within the CRM (e.g., Salesforce, HubSpot), accurately logging all contact information, research notes, and qualification status updates.
SOP Development: Contribute to the creation and refinement of scoring models and Standard Operating Procedures (SOPs) for lead qualification and handoff to the sales team.
Performance Reporting: Track and report on key qualification metrics, including lead conversion rates, qualification volume, and data accuracy, providing valuable feedback to the marketing team.
2-3+ years of proven experience in a Sales Development, Lead Qualification, Sales Operations, or a similar business development role.
Exceptionally strong attention to detail and comfort working with large datasets and complex qualification criteria.
Hands-on experience using a major CRM (e.g., Salesforce, HubSpot) for tracking, reporting, and pipeline management.
Proficiency with lead intelligence and enrichment tools (e.g., LinkedIn Sales Navigator, ZoomInfo, Apollo).
Excellent written communication skills for clear internal reporting and documenting research findings.
A process-driven mindset with the ability to manage multiple lead queues and research projects concurrently.
The ability to work a schedule with significant overlap with U.S. business hours to ensure seamless communication with the sales team.