Lead generation

IT Ridge Technologies; Pretoria; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading tech company based in Pretoria seeks a skilled professional to develop and execute its Lead Generation strategy. This role requires coordination with various agencies, management of lead campaigns, and a strong focus on data-driven insights. The ideal candidate will have at least 4 years of experience in lead generation analysis and strong experience with CRM tools. Excellent communication and budget management skills are essential for success in this position.

Qualifications

• Bachelor’s degree or relevant industry qualification is advantageous.
• Experience in lead generation in call centre environments.
• At least 4 years’ experience in data and lead generation analysis.

Responsibilities

• Develop and implement the company's Lead Generation strategy.
• Coordinate lead generation activities in alignment with business objectives.
• Manage lead generation campaigns and content creation.
• Extract insights from data sent to call centres.
• Oversee budget tracking and reporting for Lead Generation.

Skills

Lead generation experience

Strong production skills

Budget management skills

Collaboration abilities

Advanced Excel

Education

Bachelor’s degree or relevant industry qualification

Tools

CRM tools

Database management tools

Call center management tools

Job description

Responsibilities

• Develop and implement the company's Lead Generation strategy.
• Coordinate activities for the formulation and execution of lead generation strategies in alignment with the company’s overall business objectives.
• Co-ordinate the lead generation campaigns with the various agencies, create the content and platforms for the various lead generation campaigns.
• Identify and organise leads as they move through the leads generation process and manage the hot leads through the leads generation system.
• Extract useful insights from the data sent through to the call centres and extract that from the reports received from the call centres.
• Oversee the Lead Generation department accounts and invoices, working closely with the Office Administrator for budget tracking and reporting.
• Conduct research to identify and test new lead generation channels and platforms.
• Develop and refine messaging across various platforms to improve lead quality.
• Advise and collaborate with call centre Managers on effective dialler strategies for leads.
• Administer data in compliance with the PoPI Act and DMASA requirements.

Qualifications

• Bachelor’s degree or relevant industry qualification is advantageous.
• Experience in lead generation in call centre environments.

Experience and Knowledge

• At least 4 years’ experience in data and lead generation analysis.
• Knowledge of CRM and database management tools.
• Advanced Excel skills.

Competencies

• Strong knowledge of different media, digital and social media platforms.
• Strong production skills (e.g., TV, Radio, Digital platforms).
• Ability to work both internally and externally with various agencies and call centres.
• Understanding of different call centre management tools and how to integrate them.
• Budget management skills, with a strong attention to detail.
• Strong prospecting skills.
• Deadline-driven and resilient.
• Strong collaborative and communication abilities.
• Business acumen, with effective time management and decision-making skills.
• Capability to manage multiple projects with precision and efficiency